Set Your Professional Service Firm Up for Growth in 2024 with the B2B Go to Market Audit
Are you the leader of a Professional Service firm such as an Accounting, IT or Law Firm that provides services to other businesses and you are seeking to grow BUT…..
Research by the likes of Gartner and the Hinge Research Institute have shown that the needs, expectations and buying behaviours of OUR clients—the buyers of Professional Services has significantly changed.
Before investing time, effort and money into developing and executing new growth plans, you need to undertake an assessment—an audit of your current Go to Market Strategy and Operations. (Notice I said ‘Go to Market Strategy’ not Marketing Strategy. Marketing strategy is important but only one component of your Go to Market strategy)
WHY DO A B2B Go to Market (GTM) AUDIT?
The audit is a detailed assessment of your firm’s current situation and goals as well as bottlenecks and challenges that need to be addressed.
By completing the audit, you will KNOW:
The B2B GTM Audit helps your firm to:
WHAT WILL YOU NEED TO COMPLETE THE B2B GTM AUDIT?
The audit process consists of:
WHAT WILL YOU NEED TO COMPLETE THE B2B GTM AUDIT?
Here is a list of items I need from your side:
WHAT WILL YOU GET FROM THE B2B GTM AUDIT?
A. Analysis
An analysis (report) of current assets such as:
Benefits:
B. Go to Market Action Plan
A Go to Market Action Plan that is tailored to your business with a detailed description of key initiatives and ongoing activities
Benefit: Won’t need to test lots of channels and activities to find out what will work
The GTM Action Plan will focus on the 20% of activities that will create 80% of the impact—all of which can be implemented by your team.
Results Debrief and GTM Action Planning
A one hour debrief session will be conducted virtually to review and discuss the results as well as the recommendations including the proposed GTM action plan.
Following the Results debrief session, a virtual one-hour Action Planning session will be conducted to work with you to identify specific tasks as well as assign resources and timings to get your firm started working on developing and implementing its full Go to Market Strategy.
WHAT HAPPENS AFTER THE GTM AUDIT IS COMPLETED?
You have two choices:
Your firm can take the GTM Audit and Action Plan and commence working on the Strategy Development on your own.
We can work together to develop and implement the full GTM/Growth strategy-based on the Audit Findings and Action Plan developed.
HOW TO GET STARTED?
To determine if the B2B Go to Market (GTM) Audit is right for your firm, please complete our short intake questionnaire
We will review and if its right for you, we will be in touch shortly to schedule a meeting.