Growing a B2B Business in 2021
Are you having trouble adapting your B2B business strategies to today’s disruptive world? If you answered yes, this podcast episode is for you.
Michael joins Brett Trainor from The B2B Zero To Ten podcast to talk about how you should strategise to keep your company on top amidst constantly changing consumer needs.
Covering topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.”
- Introduction [00:00]
- What’s going on in the SMB world? [05:30]
- Michael’s take on sales and marketing alignment [07:56]
- Going digital with sales and marketing strategies [11:29]
- Collaboration and co-creation beyond alignment [16:00]
- Understanding and delivering the needs of your buyers [18:47]
- Thinking bigger to drive business growth [20:21]
- Knowing when to do automation and outsourcing [25:40]
- Being aware of your gaps and how to fulfill them [30:18]
- Your clients as your referral engine [33:47]
- The rise of M&A deals in SMEs [36:25]
- Referrals, advocacy, and partnerships [38:50]
- Michael’s newly launched mastermind “Empower” [40:55]
- Michael’s piece of advice (Part 3) [44:07]
Tune in now to make sure your company never stops growing with the tons of wisdom that Michael unloads in this episode!