Innovative GTM Strategies for SMEs
In this podcast:
- How SME B2B’s should go to market in the ‘new normal’
- Understanding the risk assessment and decision-making process
- Recognising opportunities, and being growth-oriented in a changing market
- The three levels of listening
- Sales and marketing alignment in executing changed strategy
- Balancing existing customers, and new client acquisition
- A client of Michael’s who is cutting through with innovation
- Creating, or adjusting the business plan with adaptability
- Empowering effective leadership mindset and team culture
- Effectively implementing change and overcoming roadblocks
- World-class change management and execution
- Michael’s playbook Deciphering the business buyer
