In this interview with Brett Trainor, I share best practices from my book as well as discuss my blueprint for acquiring business customers. The key questions we answer and topics we cover are;
- why B2B customers are an untapped market for many startups,
- why I wrote Listen Innovate Grow the book and how it can help startups and SMEs,
- why the first step to growth is to listen to your customers and the market,
- the difference between selling directly to a consumer versus a business,
- why more than 40% of businesses fail because they lack the product – market fit
- why understanding the various buyer requirements will shorten the sales cycle, and
- and many other value nuggets
Click below to listen to the episode.