To continually drive both innovation and business growth, you truly LISTEN to your business customers and prospects. What Does Listening to Business Customers Mean? Listening to your business customers is about gaining an in-depth understanding of the objectives, priorities, requirements, pain points and buying behaviours of the main participants (the Decision Makers, Influencers) in a […]
B2B product & service providers should focus on what their customers want to accomplish. Identify the “jobs to be done” and your business will grow.
In an age of digital disruption, information overload and believing we are busier than ever, there is no question that SME’s and start-ups are focused on using technology to remove the hassle of face-to-face (F2F) contact with clients. With the rise & rise of the ‘gig economy’ and many talented executives, managers and specialists giving […]
In today’s ever-changing business world, start-ups and SMEs are storming ahead with viable, usable and often disruptive solutions for seemingly every customer demand. Within many of these operations, the ‘end user’ or B2C market is seen as king, with almost an infinite market size. The downside to this is that with massive market size; comes […]