Each month, I like to share some great articles that I have come across.
I hope they provide you with inspiration and knowledge as you build and grow your B2B tech start-up or SME.
Why a B2B Account Based Marketing (ABM) Strategy Must be a Priority
Are your digital marketing and sales tactics effective in reaching the right business customers?
In this article, Kelly Waffle explores an Account Based Strategy and why he believes it must be prioritised over other traditional and digital means to succeed in B2B.
How Partner Focused Content Can Drive B2B Lead Generation
In this article, Liz Alton discusses developing a content marketing strategy for your strategic partners can drive B2B lead generation for your business.
Account Based Marketing and how it can Help Small Business
In this article, Mark Armstrong provides an overview of Account Based Marketing (ABM) and how Small Businesses can use this effective marketing strategy to build strong relationships and drive business growth.
These are 3 key areas beyond capital and great product on which every startup’s success depends
Looking for an early stage investor? The best provides startups more than just capital.
In this article, Prasad Vanga discusses the 3 types of value-adds that early stage investors can provide to startups.
3 Warning Signs That Your Signs That Your Startup Isn’t Positioned to Secure Funding’
One of the biggest limiting factors for any startup is not securing investment. Good ideas and businesses are not enough. You need to stand out from the crowd — especially when it comes to attracting investors.
In this article, Amber Colley discusses the Warning Signs and how to address them.
The 4 Main Stages of the Professional Services Buyer Journey
Marketing from the customer’s point of view is imperative to success.
In this article, John Tyreman discusses the 4 stages professional service buyers go through when interacting with your brand including the actions they take and the implications for professional service providers.
Brands Should Look at More at Personalisation as the Days of Cold Calling Are Over
Are you trying to grow revenue, strengthen connections between marketing and sales, and enhance interactions with customers and prospects?
This article discusses why more B2B companies need to adopt Account Based Marketing as a key component of their Business Strategy.