Each month, I like to share some great articles that I have come across.
I hope they provide you with inspiration and knowledge as you build and grow your B2B tech start-up or SME.
7 Steps to a Winning Business Development Plan
In this Medium article, Darren Matthews discusses how having a proven business development plan is essential if you are going to be able to deliver continuous success.
Regardless of your business role, this will undoubtedly help to drive the B2B sales and overall growth for startups and SMEs.
3 Ways B2B Companies can increase RFP invitations.
Many young companies believe that simply having a better product, technology or price point will get them selected to participate, but are shocked when they are consistently not invited to Request for Proposals (RFPs).
In this Forbes article, Elliott Schimel talks about the three areas, which can lead to more RFPs thereby enabling startups and SMEs to acquire corporate and enterprise customers.
- Brand awareness is key.
- Define your buyer.
- Make sure your website showcases your value.
If You Answered Yes To Any Of These Questions Your Startup Will Get Funding
Looking to improve your chances of funding for your startup? In this Forbes article, Alejandro Cremades explores ten questions you need to consider and answer ‘yes’ to.
How Startups Can Automate Feedback
In this Medium article, Dave Bailey discusses a system for how startups can consistently obtain customer feedback to help them build products that customers truly want. This automated customer insights program focusses on six key touchpoints:
- Founder reach out
- Product/market fit survey
- Purchase survey
- Cancellation survey
- Heavy usage feedback
- Inactivity feedback
The Key Steps you need to follow when implementing a Startup Growth Strategy
In this article Andrea Boyd discusses steps to implement a Startup growth strategy including;
- Own Your Value Proposition
- Identify who your target audience should be
- Make smart hires
Leading from the Center: The Importance of Partnerships to Startup Success
Startups attempting to establish themselves as key players need partnerships that can not only facilitate growth but keep stakeholders connected.
This Forbes article delves into how building strategic relationships can help drive a startup’s success.
B2B Success in the Digital Age Means Updating Your Sales Strategies
Did you know nine out of ten customers saying they’ll buy from another supplier if they can’t use digital tools to research and purchase what they’re looking for?
In this article, David Harrelson highlights how B2B decision making has become more about the end-to-end purchasing experience, and delves into the importance of delivering the right kind of B2B digital customer experience to drive sales.
The Greatest Competitor You Have Never Met
In this Forbes article, Michael Smerklo talks about the biggest competitor Startups rarely consider and the most difficult they will ever face: The Status Quo