Advocacy Marketing is one of two powerful & effective approaches every startup or SME should adopt to drive customer acquisition and business growth.
Corporate customers are the holy grail of every startup or SME as they can lead to big contracts, long revenue streams and references-all of which can help them to get additional customers enabling you to grow and scale. However, the task of acquiring corporate customers often proves to be very daunting with their large organisational […]
Believe it or not, we are already in June. This means we are almost halfway through 2018. Hence it’s a good time to take a bit of a pulse check to see how your business is doing in achieving its goals and strategic objectives. To help you stay on course, there are three books I […]
Acquiring customers is essential to driving business growth. It is also a key challenge for many start-ups and SMEs. This can be attributed at least partially due to current B2B buying behaviours. A study conducted last year has shown that 79% of business buyers are aware of at least three suppliers at the start of […]