Ideas, Strategies & Advice for B2Bs & Startups
As SME owners or start-ups when we are talking about how we are going to grow the business we often use the terms customer acquisition and sales interchangeably. However, while both are needed for …
Continue Reading about B2B Customer Acquisition Versus Sales: Same Same or Different? →
B2B buyer distrust and scepticism of technology providers is at an all-time high. So to ensure your B2B marketing efforts are going to enable you to achieve the sales and business growth levels you're …
Continue Reading about Getting B2B Technology Buyers To Buy: Address The Disconnect →
Earlier this year, the Hinge Research Institute conducted their 2019 High Growth Study to understand the characteristics as well as the B2B Marketing and Business Growth Strategies of High Growth …
Continue Reading about 3 Ways to Grow Your Professional Services Firm →
In the latest episode of LIG TV, Michael reviews two excellent books to help you understand your customers and how you can use content marketing to get that …
Continue Reading about Michael’s Business Book Review – November 2019 →
Driving business growth is a key priority and also a challenge for many start-ups and SMEs. And planning & implementing an effective B2B marketing strategy is critical to driving the B2B sales …
Continue Reading about 3 Ways to Drive the Growth of Your B2B Start-Up or SME in 2020 →
Product development can be an effective differentiator for your small business strategy. Developing new products and services can enable your SME to offer: New products and services to new …
Continue Reading about How to Use Product Development to Differentiate and Grow Your B2B SME →
Product development is an important part of your business development as you seek to achieve B2B sales to help grow your startup or SME. However, there is a fundamental principle that you must keep …
For B2Bs developing product or service offerings, whether for new or existing markets, there are some key considerations you need to factor in. These include the Core Product AND ‘Value Adds’. These …
Continue Reading about Product Development and Its Impact on Go to Market Strategy →
Before you go to market with your product or service offering, be it within existing markets or entering new ones, a strong product development strategy is key to your success. When creating and …
