Ideas, Strategies & Advice for B2Bs & Startups
For B2Bs developing product or service offerings, whether for new or existing markets, there are some key considerations you need to factor in. These include the Core Product AND ‘Value Adds’. These …
Continue Reading about Product Development and Its Impact on Go to Market Strategy →
Before you go to market with your product or service offering, be it within existing markets or entering new ones, a strong product development strategy is key to your success.When creating and …
Hello Everyone,Salesforce has recently released the Third Edition of their Small and Medium Business Trends Report.This report was based on responses from over 2000 Small and Medium Business …
Continue Reading about 5 Key Factors to Affect SME’s in the Next 2 Years →
Hello Everyone,The second approach that every startup and SME should implement to acquire business customers and achieve the growth they seek is INFLUENCER MARKETING.Influencer marketing is …
Hello Everyone,There are 2 approaches every startup or SME must adopt to drive customer acquisition and business growth.The first one I wish to talk about is Advocacy Marketing.What is …
Hello Everyone,Staying on top of leading strategies and approaches is critical to enabling you to build and grow a sustainable profitable B2B Startup or SME.Here are 3 books that I recommend …
Continue Reading about 3 Books That are MUST READS to grow your B2B Startup or SME →
