For this edition of Talking Business with Kobi Simmat, Michael discusses what being a B2B customer strategy consultant involves and the Listen Innovate Grow book.
The pair also discuss how, over 20 years, Michael has developed a methodology to assists organisations identify the research needed to properly plan for meetings, as well as addressing what they can act on immediately to help maximise their chances of success in a crowded marketplace.
Did you find this podcast helpful?
Please let us know in the comments below, and don’t forget to subscribe & join the LIG community to access our ever-growing library of B2B resources such as planning toolkits & checklists!