For over a decade Garreth and I have been helping companies to achieve growth through B2B markets. During this time, we have worked with and observed SMEs across a range of industries from IT and professional services to maintenance and repair companies undertake various approaches to address the many barriers and challenges to achieving B2B growth.
By working with SMEs and adopting some of the existing best practices, we have developed a strategic framework that will enable start-ups and SMEs to have sustainable, profitable growth.
We call it the ‘Listen Innovate Grow B2B Framework’.
As you can see, B2B growth is achieved through three core activities:
Listening: Where you obtain an in-depth understanding of:
- ‘You’: Your vision, goals, company’s key strengths and past performance
- The Market: Understanding current and emerging trends: industry, social, economic, technical and competitor activities
- Customers: Understanding customer objectives, priorities, needs and buying behaviour
Innovating: By this, we mean business innovation where new introductions or significant improvements are implemented across one or more of the following aspects of your company including:
- Business Processes
Growing: Proactively expanding your company’s operations while also managing the finances, culture and people as the organisation scales up and grow.
To assist you on your growth journey, moving forward, each of our blog posts will focus on one of the three core activities of Listen, Innovate and Grow. We will explain how each of these activities is undertaken in a B2B context.
We will also feature interviews and case studies from fellow SMEs who will talk about their growth journeys, how they listen, innovate and grow as well as some of the lessons they have learned.
Be ‘in the know’ as you drive your company towards B2B growth for 2018 and beyond!
Subscribe and receive regular posts providing advice and tips to help your company to better ‘Listen Innovate and Grow’ as well as our free report, ‘5 Secrets You Must Know to Make Business Buyer Buy’.