Why Decision Makers Are Scared Of You (And What To Do About It)
When it comes to B2B marketing, your biggest competitor is the status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off.
Listen in to hear:
- The 4 things B2B buyers are looking for right now
- How to position yourself as a trusted advisor to your customer
- Why you need to listen on three levels to understanding your customer
- How to get clarity on your customer’s buying process