As the holiday season is now truly behind us, the time is now to get underway working towards your business objectives. However, while doing so, here are 3 key trends that every …
LISTEN INNOVATE GROW EMPOWERS OWNERS AND MANAGERS OF START-UPS AND SMEs THAT SEEK GROWTH THROUGH BUSINESS-TO-BUSINESS (B2B) MARKETS.
We arm Start-Ups and SMEs with strategies, ideas, practical advice and tools to enable them to understand business customers, drive innovation and grow their businesses.
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Recommended Reading: January 2019
Each month I like to share the best articles in the B2B world that I've come across. I hope they give you the knowledge and inspiration you need to get 2019 off to a great start in …
3 Books That Every B2B Start-up or SME Must Read to Drive Growth in 2019
As 2019 is quickly approaching, it is a great time to help equip your B2B start-up or SME with approaches and tools to enable you and your team to make significant progress on your …
The Secret Sauce to Maintaining and Growing Large Business Customers
I thoroughly enjoy working with start-ups and SME founders and business owners helping them to identify and maximise the opportunities that selling to business customers (ie …
10 Tips to Gaining the Corporate Customers You Seek in 2019
Corporate customers are the holy grail of every start-up or SME as they can lead to big contracts, long revenue streams and references-all of which can help them to get additional …
To Drive Growth, Engage Your Business Customers Through Strategic Customer Workshops
With only 2 months until the end of 2018, if you have not started already, you should be setting you growth goals for 2019 and putting plans in place to achieve them. Your …
Essential Characteristics of Growth Leaders in B2B Start-Ups and SMEs
To successfully build and grow a start-up or small/medium business (SME) requires more than having a compelling product or service offering. To maintain sustainable, profitable …
3 Ways to Innovate Your Service Offering to Drive Business Growth
People typically regard innovation as being about creating a new product (“a thing”) or technology. However, regardless of what your service offering is whether it be legal …
5 Ways to Identify Innovation Opportunities to Drive Business Growth
Opportunities to innovate your start-up or SME can stem from using the listening tools I discussed in my previous blog and examining the following 5 sources: 1. Analogies Examine …
Listening to Customers: The Foundation for Start-Up and SME Innovation and Business Growth
To continually drive both innovation and business growth, you truly LISTEN to your business customers and prospects. What Does Listening to Business Customers Mean? Listening to …
3 Podcasts Start-Ups and SMEs Must Listen to Drive Business Growth
As business owners seeking to grow our businesses, it is imperative that we keep up to date with emerging trends, changing customer preferences as well as new business approaches, …
The 6 Characteristics of High Growth Firms that Start-Ups and SMEs Must Adopt
Pursuing sustainable, profitable high growth is a key objective of many start-up and SME owners and founders. But what exactly is ‘high growth’ and how exactly can start-ups and …
Customer Advisory Panels: A Key Ingredient to Customer Loyalty and Business Growth
Determining how to retain your best customers and also grow your business are 2 key challenges faced by virtually every business owner. A highly effective way of determining our …
The Secret Sauce to Sustainable and Profitable Growth through B2B
If you want to acquire, retain and grow large business (B2B) customers and ultimately grow your start-up or SME, then just need to do one thing—deliver a “DUAL” B2B Customer …
Want to Acquire Big Business Customers? You Need To Know Who Really Buys!
As a start-up or SME, you will undoubtedly be aware of your B2B clients, how profitable they can be, not to mention the ongoing demands they have from you as a supplier to provide …
THE “FAB FOUR” Influencers for B2B SMEs and Start-ups to Watch
As you plan and work towards your goals for the remainder of 2018, in addition to working with your management team and staff, you should be tapping into your circle of influence …
Putting Your B2B SME Strategy into Action
As we are now midway through 2018, it’s a good time to review how your company has performed in terms of executing its strategy as well as what will be the key initiatives and …
Three Books Every B2B SME or Start-Up Should Read
Believe it or not, we are already in June. This means we are almost halfway through 2018. Hence it’s a good time to take a bit of a pulse check to see how your business is doing in …
In B2B, It’s Not About What Customers Want – It’s About the Job to be Done
Today companies worldwide are focused on trying to develop new products, services and solutions to meet both customers needs and drive business growth. Unfortunately, in some …
Customer Advocates: Your greatest asset to driving B2B growth
Acquiring customers is essential to driving business growth. It is also a key challenge for many start-ups and SMEs. This can be attributed at least partially due to current B2B …
Culture and Growth: Creating a Fertile Culture for SME Growth
Company culture is the unique personality of a company. It is the group dynamic that emerges from people individually as they collectively make decisions about how to work with …
‘Listen’ and You Shall Find: Uncovering B2B market opportunities to drive start-up/SME growth
As we approach the end of the first quarter, many of you will be focusing on identifying market opportunities to achieve your revenue and growth targets. Finding market …
The One Framework Start-Ups and SMEs Must Have to Drive B2B Growth!
With the holiday season well behind us not to mention the fact that we're halfway through the first quarter, you and your team are most likely focused on working towards achieving …
Three ‘Patterns of Opportunity’ to Drive SME Growth in 2018
With the holidays now over, business is picking up momentum. As owners and managers of start-ups and SMEs, you will no doubt be looking at the year ahead, revisiting, contemplating …
The Circle of Influence – Often Overlooked but Essential to Driving Your Start-Up/SME Growth Strategy
Happy New Year Everyone! Welcome to our first Listen Innovate Grow post for 2018. We hope that you have had some downtime to relax, recharge and spend time with loved ones and …
The three hottest trends in B2B marketing for 2018!
As we approach the holiday season and end of 2017, it’s a time not only for fun and relaxation but also a great time to reflect and prepare ourselves and our businesses for 2018. …
Innovate or die
In business the word ‘innovation’ is thrown around dozens of times each day in every organisation large or small, but what does it mean when it comes to the world of the start-up …
Have we lost the skills of face-to-face customer engagement?
In an age of digital disruption, information overload and believing we are busier than ever, there is no question that SME’s and start-ups are focused on using technology to remove …
The Secret Weapon to Driving B2B Sales—Finding The Change Agent!
Change is an element of life that terrifies many, similar to public speaking and spiders; it is by far one of the most feared things within a business environment. Established …
Tips to Nurture and Grow Your B2B Customers
Unlike B2C customers who in most cases have incredibly impersonal yet passionate affiliations and brand experience relationships, B2B is quite the opposite. Although there are …
Plotting Your Course to Win – Successfully Navigating B2B Buying
With the globalisation and improved access to products and services from around the world, ‘understanding’ your buyer is critical to the success of achieving your company …
The Rise of the Millennial B2B Buyer
The millennial generation is changing the world, as we know it. Like it or not they need to be embraced, not fought against if your SME is going to thrive in the long …
The Achilles’ Heel: What entrepreneurs can often get wrong
There is no question that “entrepreneurs face a different set of challenges because they operate with much higher uncertainty”, but that doesn’t mean as a start-up you’re immune …
Navigating the World of B2B: Fundamentals and Challenges You Must Address to Win
The B2B world can be a complex and daunting place for inexperienced operators, with sophisticated & often ‘bullish’ buyers calling the shots on what’s in the best interest of …
Why start-ups & SMEs should pursue B2B customers to drive business growth
In today’s ever-changing business world, start-ups and SMEs are storming ahead with viable, usable and often disruptive solutions for seemingly every customer demand. Within many …