Want to get business customers to
survive & succeed in the “new norm”?
Get rid of S-A-L-Y!
As the world comes out of lockdown, business will be tougher than ever before: Key clients and hot prospects have gotten cold or dropped off the radar and big contracts have been put on hold, or cancelled altogether.
And you are under enormous pressure, feeling the weight of the entire world on your shoulders as you fight to keep the business going, paying the bills and keep your staff all on board.
While the obstacles do seem insurmountable and the future is unclear, there are in fact many businesses that need your company now more than ever. The future of your company that you have worked so hard for and sacrificed so much to create can have a better and stronger future.
By undertaking the right steps, you will be able to get the business customers you want and achieve all the aspirations that led you to create your company, such as leaving a positive impact on the lives of many – including your staff, your family, and your community.
However, due to the unforeseen and unprecedented last few months… The rules of the game have changed!
Expectations and behaviours have changed and using a Same As Last Year (aka S-A-L-Y) strategy simply will not work.
You no longer know how to make business customers want to buy!
You know that your company has lots of value to offer, but…
Getting even just one of these larger companies onboard would mean “taking the heat off” financially as you would be able to meet your many financial obligations both at work and at home, provide you with the social proof and credibility to help you land other larger clients and bigger contracts, all of which moving you closer to your aspirations of expanding the business, fulfilling your ultimate goals of creating impact, freedom and security.
Deep down you know that both the survival and success of your business, will require that many aspects of how your company operates must change. However, you are unclear what to do. You have read countless articles and white papers, dialed into numerous webinars run by thought leaders and experts, who all tell you that you need throw out your current business plan and “pivot”. But you ask yourself…what the hell does pivot really mean?
You are feeling somewhat baffled and at a loss as you have sacrificed everything and worked tirelessly over the past several years to get the business to this point. Now you are seriously questioning how to ensure that your company will remain relevant, sustainable for the future and that business customers moving forward will want to buy from you.
You’re one step away from the help you need!
Introducing: Refocus, Reignite & Rise
An online advisory program for CEOs of service-based SMEs who want a clear roadmap to acquiring those larger business customers to drive business growth and ultimately create the impact and legacy they seek.
After working with SMEs and corporates in the B2B space for over 20 years as well as closely monitoring how the needs and expectations and behaviours of business customers have changed as a result of the pandemic, I can show you what you and your company must do to gain the business customers that you want and need in order to not only ensure business recovery but also business growth.
Read what other CEOs have said about the program
Prior to meeting Michael, I had no concept of the differences between B2B and B2C. My idea of marketing was about having a flashy ad or giving out flyers. I never imagined it was so much more.
By engaging with Michael, I have been able to develop a B2B marketing strategy for our local government partners as well as a B2C strategy for the schools, sporting organisations and families that use our venues and services.
Before engaging with Michael, I would not have been able to do so and as a result, I had been alienating a section of the market.
I would definitely recommend working with Michael. He is very approachable, easy to work with and helpful. Nothing is too small or too big.
His ability to address my specific needs has been amazing. He understands the need to contextualize the approach and as a result, he has given me methodologies and tools that I have been able to apply in my context. I cannot thank him enough.
Stan Wall, CEO, Lifeguarding Services Australia
Before meeting Michael, Best Practice had been growing rapidly for a number of years. Our sales and business development activity had been predominantly word of mouth and organically from our extensive social media activities.
Working with Michael has been extremely insightful. He has helped us to improve the identification of markets we could approach as we develop our sales and growth strategies.
To those who are contemplating working with Michael, if you adopt the strategies and approaches that he recommends and they work, then consider:
- how many more customers will you be working with?
- how much more revenue will you be making?
- how much growth will your organisation achieve?
Kobi Simmat, Group CEO – Best Practice Group
Who is Michael Haynes?
SME Advisor, Author, Speaker, B2B Centric, but above all, BUYER DRIVEN!
I am an Adviser to SME companies based in beautiful Sydney Australia but working with clients around the world in my beloved homeland Canada as well as Asia, India and the Middle East.
My journey to get to this point began with me working as a Marketing Information Manager at Kraft Foods Canada. It was in this role that I began to develop my “Superpower” of being able to create an in-depth understanding of markets and customers and their implications on marketing and sales. During my short tenure there, I was literally “The Cheese Guy”. My days were spent going through seemingly endless amounts of shopper data, Usage and Attitude studies. (Did you know that there are actually different attitudes towards cheesecake made with 2 eggs vs 3 ??-I kid you not!)
After about a year, I conceded to the travel bug and moved to Sydney Australia. Go far or stay home I say! Upon arriving in Sydney, I continued to hone my “Superpower” while working in various corporate roles in financial services and management consulting.
It was during my 5-year tenure as the Head of Customer Research and Analysis for the Wholesale Division of Australia’s largest telecommunications company, Telstra, that I began using my “Superpower” to understand business(B2B) markets and assist in the development of marketing strategies and key account plans.
In 2010, I fled the shackles of corporate life and became an Independent consultant where I worked predominantly with Small and Medium sized companies (SMEs). It quickly became evident that there were many SMEs that had great products and services that could be of tremendous value to larger organisations.
Having been involved in the buying decisions in large corporates, it was clear that business buyers within those organisations were no longer adhering to the phrase, “No one gets fired for hiring IBM”. Instead, buyers in these large organisations were and still are seeking high quality trusted advisors and partners. I clearly enjoyed working with “the smaller guys” who truly valued my work and the impact that it had on their businesses. These were (and still are!) truly “my peeps!”. I knew that if I could empower the leaders of these SMEs with the know-how to breakthrough to the corporate boardrooms and “seal the deal” that they could make their aspirations-both professionally and personally that they are working so hard for a well-deserved reality.
What is Refocus, Reignite & Rise?
How it works
Refocus, Reignite and Rise is a 12 month, “1 on 1” advisory program that provides you with tailored instruction on leading best practices as well as direction and guidance to develop and implement your company’s B2B marketing and sales strategies.
The program is comprised of 2 phases:
Learn best-practice B2B marketing and sales strategies tailored to your needs.
Accountability & Execution Support
Guidance to ensure you stay on track and respond to changing business conditions.
*Note: In addition to the CEO or MD, up to 2 additional members from your Marketing and Sales teams can participate in the scheduled sessions.
The Advisory “Intensive” consists of 3 modules:
Identify who the business buyers are, what business buyers want and what you must provide them to make them buy
Identify the changes needed across your business to meet the buyer’s needs to ensure business continuity and survival in the short term, and sustainability and growth in the long term
Plan your B2B marketing and sales strategies to acquire the business customers and growth you seek
As heard on the following podcasts…
There are only a few spots available for this special Launch Offer which will end on July 31st! Don’t miss out on these great extras to help you build your business and create your legacy even faster.
End of Program Strategy Reset ($1000)
It provides you with assurance that you are taking the business in the right direction and doing the right things to get the business customers and growth you seek.
12-month membership to Quarterly SME CEO Group Mastermind ($2000)
Be enlightened and empowered to continue on your quest to create growth and impact as you gain ideas and perspectives both from fellow SME leaders but also through guest speakers and additional resources provided through this group. Get a sense of belonging that you are not alone on this journey of growing your business creating the impact and legacy you after.
“SOS” WhatsApp Calls ($500)
Never feel that you are alone and are stuck with an issue for which you need an answer or some guidance on right away!
Be Committed! Do the Work and You WILL Get Results!!!
So long as you are committed to EXECUTING the strategies and action plans we develop, I will work with you as long as it takes until you have made at least FIVE TIMES your investment in this program!
Frequently Asked Questions
How do I know this program will really work?
Prior to commencing the program, I will meet with you as well as your heads of marketing and sales to develop your tailored coaching plan based on the 3 modules. In this meeting, we will also identify and agree on the measures of success we will monitor both in the short terms while you are in the program and beyond.
Why does the program cost so much?
The investment you are making is for your company to receive a very high level of direction, guidance, planning and execution support over a 12-month period-all of which is tailored to the needs of your company.
The strategies and action plans put in place will result in your generating at least Five times your investment. As long you are committed to doing the work, I will work with you and your team until this is achieved.
A payment plan is also available to minimise the burden on cash flow which is critical for everyone in these times.
I am a time poor CEO; how much time will be required?
During the 3-month advisory program, there will be weekly sessions to help you develop and implement your company’s B2B marketing and sales strategies in alignment with your company’s goals and priorities. Following each session, there will be “homework” assigned to put agreed strategies and action plans into action.
After completion of the 3-month advisory program, there will be monthly Q&A calls to address any questions or issues. There will also be a Quarterly “Review and Reset” to review your progress, make any necessary changes to your strategy and ensure your company is on track to the agreed upon goals.
I recognize that as a CEO you are extremely busy and often will not be involved in executing much of your company’s marketing and sales initiatives, which is why you can nominate 2 members of your Marketing and Sales team to participate in the scheduled weekly coaching sessions.
Can’t I simply gain this knowledge from other sources such as reading B2B Sales and Marketing books or listening to podcasts?
Other sources can show you WHAT to do. However, the challenge is actually Taking Action. I will work with you to show you HOW to apply the strategies and approaches and execute based on your particular circumstances and desired outcomes. I will also provide you with guidance and support as you encounter any issues and/or questions.
Is this program applicable regardless of geographic location?
YES, if your objective is to acquire business clients and customers! All instruction sessions and Q&A calls will be scheduled to suit the time zone in which you reside. The strategies and approaches used within the program have been used and proven worldwide!
Don’t remain “lost at sea” unable to navigate through this “New Norm”
Take action now!
Refocus, Reignite & Rise will get your SME on course to acquire the business customers you want to enable your company to have both longevity and business growth.
Through this program, you will realise:
Of knowing exactly who your business customers are, what they want and what you need to do to make them buy
You have the blueprint to make the shifts or pivots that must be made so you can not only generate revenues, but also attain the growth you seek
Of a clear strategy and action plan to acquire and retain your ideal business customers, creating the opportunities and impact you wish to make
Don’t miss out on the opportunity to get assistance in creating the company, success and legacy you were truly destined for!