And you are under enormous pressure, feeling the weight of the entire world on your shoulders as you fight to keep the business going, paying the bills and keep your staff all on board.  

While the obstacles do seem insurmountable and the future is unclear, there are in fact many businesses that need your company now more than ever. The future of your company that you have worked so hard for and sacrificed so much to create can have a better and stronger future. 

By undertaking the right steps, you will be able to get the business customers you want and achieve all the aspirations that led you to create your company, such as leaving a positive impact on the lives of many – including your staff, your family, and your community.

However, due to the unforeseen and unprecedented last few months… The rules of the game have changed!

Expectations and behaviours have changed and using a Same As Last Year (aka S-A-L-Y) strategy simply will not work. 

Truth: Business customers have shifted gears – and you must too!

You know that your company has lots of value to offer, but…

You are unsure now how to sell in this new environment. You don’t want to come across as “pushy” or “salesy” which may result in not getting any sales but also jeopardising relationships.

You are uncertain how to keep the business customers you have and get them to spend more with you thereby increasing their lifetime value.

There are some “big name” companies you would like to get on board as clients. To some people, it may appear as though you are trying to “punch above your weight” but you know in your gut that your company’s offerings are exactly what they need, and are far better than what they are using.

You are unsure now how to sell into and win much bigger clients. You don’t have any contacts in these companies. If you do, you don’t think they are high enough on the org chart to really help you.

Getting even just one of these larger companies onboard would mean “taking the heat off” financially as you would be able to meet your many financial obligations both at work and at home, provide you with the social proof and credibility to help you land other larger clients and bigger contracts, all of which moving you closer to your aspirations of expanding the business, fulfilling your ultimate goals of creating impact, freedom and security. 

Deep down you know that both the survival and success of your business, will require that many aspects of how your company operates must change. However, you are unclear what to do. You have read countless articles and white papers, dialed into numerous webinars run by thought leaders and experts, who all tell you that you need throw out your current business plan and “pivot”. But you ask yourself…what the hell does pivot really mean?

You are feeling somewhat baffled and at a loss as you have sacrificed everything and worked tirelessly over the past several years to get the business to this point. Now you are seriously questioning how to ensure that your company will remain relevant, sustainable for the future and that business customers moving forward will want to buy from you.

After working with SMEs and corporates in the B2B space for over 20 years as well as closely monitoring how the needs and expectations and behaviours of business customers have changed as a result of the pandemic, I can show you what you and your company must do to gain the business customers that you want and need in order to not only ensure business recovery but also business growth. 

Prior to meeting Michael, I had no concept of the differences between B2B and B2C. My idea of marketing was about having a flashy ad or giving out flyers. I never imagined it was so much more.

By engaging with Michael, I have been able to develop a B2B marketing strategy for our local government partners as well as a B2C strategy for the schools, sporting organisations and families that use our venues and services.

Before engaging with Michael, I would not have been able to do so and as a result, I had been alienating a section of the market.

I would definitely recommend working with Michael. He is very approachable, easy to work with and helpful. Nothing is too small or too big. 

His ability to address my specific needs has been amazing. He understands the need to contextualize the approach and as a result, he has given me methodologies and tools that I have been able to apply in my context. I cannot thank him enough.

Stan Wall, CEO, Lifeguarding Services Australia

Before meeting Michael, Best Practice had been growing rapidly for a number of years. Our sales and business development activity had been predominantly word of mouth and organically from our extensive social media activities.

Working with Michael has been extremely insightful. He has helped us to improve the identification of markets we could approach as we develop our sales and growth strategies. 

To those who are contemplating working with Michael, if you adopt the strategies and approaches that he recommends and they work, then consider:

• how many more customers will you be working with?
• how much more revenue will you be making?
• how much growth will your organisation achieve?

Kobi Simmat, Group CEO – Best Practice Group

I am an Adviser to SME companies based in beautiful Sydney Australia but working with clients around the world in my beloved homeland Canada as well as Asia, India and the Middle East.

My journey to get to this point began with me working as a Marketing Information Manager at Kraft Foods Canada. It was in this role that I began to develop my “Superpower” of being able to create an in-depth understanding of markets and customers and their implications on marketing and sales. During my short tenure there, I was literally “The Cheese Guy”. My days were spent going through seemingly endless amounts of shopper data, Usage and Attitude studies. (Did you know that there are actually different attitudes towards cheesecake made with 2 eggs vs 3 ??-I kid you not!)

After about a year, I conceded to the travel bug and moved to Sydney Australia. Go far or stay home I say!  Upon arriving in Sydney, I continued to hone my “Superpower” while working in various corporate roles in financial services and management consulting.

It was during my 5-year tenure as the Head of Customer Research and Analysis for the Wholesale Division of Australia’s largest telecommunications company, Telstra, that I began using my “Superpower” to understand business(B2B) markets and assist in the development of marketing strategies and key account plans.

In 2010, I fled the shackles of corporate life and became an Independent consultant where I worked predominantly with Small and Medium sized companies (SMEs). It quickly became evident that there were many SMEs that had great products and services that could be of tremendous value to larger organisations. 

Having been involved in the buying decisions in large corporates, it was clear that business buyers within those organisations were no longer adhering to the phrase, “No one gets fired for hiring IBM”. Instead, buyers in these large organisations were and still are seeking high quality trusted advisors and partners.  I clearly enjoyed working with “the smaller guys” who truly valued my work and the impact that it had on their businesses. These were (and still are!) truly “my peeps!”. I knew that if I could empower the leaders of these SMEs with the know-how to breakthrough to the corporate boardrooms and “seal the deal” that they could make their aspirations-both professionally and personally that they are working so hard for a well-deserved reality.

The program is comprised of 2 phases:

Phase 1:
Strategy & Action Planning Intensive
(3 Months)

Learn best-practice B2B marketing and sales strategies tailored to your needs. 

Initial strategic scan & gap analysis

Weekly advisory & instruction sessions

Implementation check ins (x2)

Phase 2:
Accountability & Execution Support
(9 Months)

Guidance to ensure you stay on track and respond to changing business conditions.

Post “intensive” review & reset

Monthly Q&A calls

Quarterly action plans

*Note: In addition to the CEO or MD, up to 2 additional members from your Marketing and Sales teams can participate in the scheduled sessions.

The Strategy & Action Planning “Intensive” consists of 3 modules:

Note: Phase 1 is available as a standalone offering

Your Guarantee

Be Committed! Do the Work and You WILL Get Results!!!

So long as you are committed to EXECUTING the strategies and action plans we develop, I will work with you as long as it takes until you have made at least FIVE TIMES your investment in this program!

Refocus, Reignite & Rise will get your SME on course to acquire the business customers you want to enable your company to have both longevity and business growth.

Through this program, you will realise:

Don’t miss out on the opportunity to get assistance in creating the company, success and legacy you were truly destined for!

Equip yourself with all that you can to help you succeed!