In today’s economic landscape, B2B Accounting, CFO/Advisory and Technology firms cannot rely solely on acquiring new clients to achieve sustainable growth. The real opportunity lies in going deeper – uncovering […]
“Listening to the Market”: A Deep Dive
Are you the leader of an accounting, technology or law firm and you’re seeking to grow your firm, but you’re not sure what are the right market opportunities, or how […]
The Unique CPA Podcast: Your Blueprint to Success with Michael Haynes
I recently joined Randy Crabtree on Episode 198 of The Unique CPA, I explored how accounting firms can transition from transactional to advisory services. Our discussion focused on the importance […]
5 Key Go-to-Market Trends for 2025: What Every B2B Accounting, Technology, and Law Firm Must Know
As we all know, B2B professional services is a highly competitive industry. Staying ahead of emerging trends is essential to being competitive. This article will explore 5 key Go-to-Market trends […]
Decoding the 2025 IT Buyer: How AI, Trust, and Collaboration Are Rewriting the B2B Technology Playbook
The pace of technological change and the surge of artificial intelligence (AI) adoption are fundamentally reshaping how organizations identify, evaluate, and purchase technology. The 2025 Role and Influence of the […]
Unveiling the 5 Advisory Trends Set to Dominate Accounting in 2024
OVERVIEW Spotlight Reporting, a New Zealand company provides accounting firms with a range of reporting and forecasting tools, recently released its report 2023/2024 Global Advisory Trends: Realise Success in the […]
How to Inflation Proof Your Small Business and Thrive in B2B?
In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
Five Small Business Trends to Watch Through 2022-And What They Mean in B2B!
In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
LIG Book Review: Buyer Centered Selling
“Buyer Centered Selling” is a must-read, one-stop comprehensive playbook for B2B marketing and sales professionals. Read our book review here
