Are you the leader of an accounting, technology or law firm and you’re seeking to grow your firm, but you’re not sure what are the right market opportunities, or how […]
The Unique CPA Podcast: Your Blueprint to Success with Michael Haynes
I recently joined Randy Crabtree on Episode 198 of The Unique CPA, I explored how accounting firms can transition from transactional to advisory services. Our discussion focused on the importance […]
5 Key Go-to-Market Trends for 2025: What Every B2B Accounting, Technology, and Law Firm Must Know
As we all know, B2B professional services is a highly competitive industry. Staying ahead of emerging trends is essential to being competitive. This article will explore 5 key Go-to-Market trends […]
Decoding the IT B2B Tech Buyer: Key Characteristics and Influential Roles Shaping Business Decisions
The increasing complexity and rate of change within the technology landscape has resulted in a number of changes in the B2B technology buying process. The Foundry Institute recently completed a […]
Unveiling the 5 Advisory Trends Set to Dominate Accounting in 2024
OVERVIEW Spotlight Reporting, a New Zealand company provides accounting firms with a range of reporting and forecasting tools, recently released its report 2023/2024 Global Advisory Trends: Realise Success in the […]
How to Inflation Proof Your Small Business and Thrive in B2B?
In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
Five Small Business Trends to Watch Through 2022-And What They Mean in B2B!
In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
LIG Book Review: Buyer Centered Selling
“Buyer Centered Selling” is a must-read, one-stop comprehensive playbook for B2B marketing and sales professionals. Read our book review here
Maintaining & Strengthening Client Relationships In Times Of Crisis
In today’s turbulent business environments, what can SMEs do to maintain and strengthen their client relationships? Here are 3 practical strategies you can implement.
