Michael chats with Ramli John on the Growth Marketing Today podcast about the Listen Innovate Grow framework and how to use it in your business.
LIG Book Review: Buyer Centered Selling
“Buyer Centered Selling” is a must-read, one-stop comprehensive playbook for B2B marketing and sales professionals. Read our book review here
Maintaining & Strengthening Client Relationships In Times Of Crisis
In today’s turbulent business environments, what can SMEs do to maintain and strengthen their client relationships? Here are 3 practical strategies you can implement.
Survive & Thrive: Michael’s Tips To Keep Your B2B SME Or Start-Up Moving Forward
We may be entering a “new norm”. Check out Michael’s 5 tips to help your B2B SME or startup survive and thrive in these challenging times.
Driving Growth With A Buyer Focused Sales Approach (Podcast with Vinay Koshy)
In this edition of the Predictable B2B Success podcast, Michael chats with Vinay Koshy and shares some strategies on how to drive growth with a buyer-driven B2B sales approach.
Talking Business Podcast with Kobi Simmat
Michael chats with Kobi Simmat on his Talking Business podcast about what B2B Customer Strategy Consulting is and also Michael’s book, Listen Innovate Grow
3 Books That are MUST READS to grow your B2B Startup or SME
Hello Everyone, Staying on top of leading strategies and approaches is critical to enabling you to build and grow a sustainable profitable B2B Startup or SME. Here are 3 books that I recommend that will help you to: Understand your business customers’ needs Obtain the B2B customers and sales you want Get meetings with C-level […]
5 Podcasts to Help Drive B2B Startups and SMEs Grow
Hello Everyone Staying on top of current trends and approaches is critical to building and growing sustainable profitable businesses. Podcasts are a great way to get up to gain ideas and knowledge to help grow your B2B startup or SME. Here are my picks of 5 podcasts that B2B startups founders and SMEs owners should […]
Succeed in B2B by knowing your competition
In order to understand the likelihood of succeeding in a given market, it is important that you undertake a competitor analysis. Competitor analysis will enable you to: Identify your key competitors Understand their strategies Understand their strengths and weaknesses relative to the products and services your start-up or SME provides With this knowledge, you will […]