B2B for Business Recovery and Growth Michael chats with Craig West and shares his thoughts on what modern B2B looks like and how important it is to implement innovation and best practices to improve customer experience and drive business recovery post-COVID-19. Check the show notes here
The 3R’s & The Road to B2B Preservation, Prosperity and Growth in the “New Normal”
Breaking down a recent McKinsey & Company article, we look at 3 strategies business leaders can begin implementing to kickoff a recovery from the pandemic.
LIG Book Review: Content-Based Networking by James Carbary
This fun, easy-to-read book detailing the concept of “content-based networking” – a new approach to building your professional network is ABSOLUTE GOLD! Read our full review here
Getting B2B Technology Buyers To Buy: Address The Disconnect
B2B buyer distrust and scepticism of technology providers is at an all-time high. So to ensure your B2B marketing efforts are going to enable you to achieve the sales and business growth levels you’re aiming for, understanding how decision-makers operate is key. TrustRadius, a trusted review site for business technology, recently released its annual B2B […]
How to Use Product Development to Differentiate and Grow Your B2B SME
Product development can be an effective differentiator for your small business strategy. Developing new products and services can enable your SME to offer: New products and services to new customers (e.g. in new industries, geographic markets or to customer segments that are underserved) New products and services to existing customers – thereby enhancing cross-sell and […]
Practical Approaches to Driving Customer Acquisition & Business Growth – Part 1: Advocacy Marketing
Advocacy Marketing is one of two powerful & effective approaches every startup or SME should adopt to drive customer acquisition and business growth.
B2B Customer Service Strategy: The Secret Sauce to StartUp and SME Growth
Ensuring you’ve built a solid customer service strategy to retain your customer base is every bit as important as new customer acquisition. Here are 10 tips how
The Secret Sauce for a Great Customer Experience in B2B
In B2B, Customer Experience is becoming not only a prime source of competitive differentiation but also a major factor in choice of supplier or service provider. To deliver a great B2B customer experience and achieve long term profitable growth, your strategy must contain the following ingredients. Personalisation Critical for customer acquisition, repeat purchases, advocacy and […]
5 Steps to Delivering a Great B2B Customer Experience
As a start-up or SME that is seeking to grow your business by acquiring business customers, the key to successfully doing so is to deliver a great B2B customer experience.