Traditional B2B engagement points such as trade shows and conferences are, for the time being at least, no longer practical. It’s time to embrace Virtual Selling.
3 Trends That Will Define Your SME’s Rebound
Your SME has survived the last 5 months of the pandemic. Check these 3 trends you now need to consider to once again start acquiring clients, driving sales and powering your recovery.
The 3R’s & The Road to B2B Preservation, Prosperity and Growth in the “New Normal”
Breaking down a recent McKinsey & Company article, we look at 3 strategies business leaders can begin implementing to kickoff a recovery from the pandemic.
LIG Book Review: Content-Based Networking by James Carbary
This fun, easy-to-read book detailing the concept of “content-based networking” – a new approach to building your professional network is ABSOLUTE GOLD! Read our full review here
Getting B2B Technology Buyers To Buy: Address The Disconnect
B2B buyer distrust and scepticism of technology providers is at an all-time high. So to ensure your B2B marketing efforts are going to enable you to achieve the sales and business growth levels you’re aiming for, understanding how decision-makers operate is key. TrustRadius, a trusted review site for business technology, recently released its annual B2B […]
Practical Approaches to Driving Customer Acquisition & Business Growth – Part 1: Advocacy Marketing
Advocacy Marketing is one of two powerful & effective approaches every startup or SME should adopt to drive customer acquisition and business growth.
B2B Customer Service Strategy: The Secret Sauce to StartUp and SME Growth
Ensuring you’ve built a solid customer service strategy to retain your customer base is every bit as important as new customer acquisition. Here are 10 tips how
The Secret Sauce for a Great Customer Experience in B2B
In B2B, Customer Experience is becoming not only a prime source of competitive differentiation but also a major factor in choice of supplier or service provider. To deliver a great B2B customer experience and achieve long term profitable growth, your strategy must contain the following ingredients. Personalisation Critical for customer acquisition, repeat purchases, advocacy and […]
5 Steps to Delivering a Great B2B Customer Experience
As a start-up or SME that is seeking to grow your business by acquiring business customers, the key to successfully doing so is to deliver a great B2B customer experience.
