In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
Decoding the IT B2B Tech Buyer: Key Characteristics and Influential Roles Shaping Business Decisions
The increasing complexity and rate of change within the technology landscape has resulted in a number of changes in the B2B technology buying process. The Foundry Institute recently completed a […]
3 Tips to Drive Client Engagement for your B2B Accounting, Tech or Law Firm
Earlier this year, the Hinge Research Institute released the results of its 2024 High Growth Study of Professional Service Firms. The study found that deepening online engagement with clients and […]
Technology Buyers Most Trusted Research Sources
TechTarget recently completed their 2024 Media Consumption Study to understand where B2B tech buyers are spending their time research technology solutions. The study revealed the following: The study also revealed […]
The 3 Ingredients of Strong Revenue Growth in B2B Software
The global strategy consulting firm, Bain and Company recently published an article, The Ingredients of Strong Revenue Growth in B2B Software. This report details key characteristics of high growth B2B […]
The 5 “Advantages” Needed to Create a High Growth B2B Professional Service Firm
The Hinge Research Institute recently published the 2024 edition of its signature research report, the High Growth Study. This global study conducted annually examines the characteristics and performance of professional […]
The Art of Business Development in B2B Professional Services
In today’s highly competitive Professional Services industry, whether you are an Accounting, IT, Law or Project Management firm, you must always be looking for new opportunities. As leaders of small […]
How to Land Enterprise Clients: A Guide for B2B Professional Service Firms
Recently an article was published by Forbes, entitled How to Go to Market and Land Enterprise Customers: A Tactical Guide for B2B Companies. While this article outlines some key high-level […]
3 Activities a B2B Marketing Agency Must Master to Grow your Professional Service Firm
Last week, I hosted the first Ask Michael Anything (AMA) session for 2024. In case you are not aware, Ask Michael Anything is a monthly 30-minute session conducted on LinkedIn […]
Top 5 Book Recommendations to Drive Your Professional Service Firms’ Go to Market Strategy in 2024!
Are you a Small or Medium Accounting, IT or Specialist Consulting firm seeking to acquire new business (B2B) clients, increase your revenues and drive business growth in 2024? If so, […]
3 ACTIONS SME Professional Service Firms Must Undertake in 2024 to Thrive and Grow!
AMPLIFY The number one thing that buyers of Professional Services seek is EXPERTISE. However, research shows that one of the biggest weaknesses of SME Professional Service Firms is VISIBILITY among […]
Unveiling the 5 Advisory Trends Set to Dominate Accounting in 2024
OVERVIEW Spotlight Reporting, a New Zealand company provides accounting firms with a range of reporting and forecasting tools, recently released its report 2023/2024 Global Advisory Trends: Realise Success in the […]
