Staying on top of current trends and approaches is critical to building and growing sustainable profitable businesses.
Podcasts are a great way to get up to gain ideas and knowledge to help grow your B2B startup or SME.
Here are my picks of 5 podcasts that B2B startups founders and SMEs owners should listen to help grow their businesses.
The B2B Growth Show
A daily podcast dedicated to helping B2B leaders achieve explosive growth.
James Carbary and his team interview not only industry experts but also entrepreneurs to understand their journeys and to gain a “from the trenches” perspective as to what works.
Some of my favourite episodes include:
- B2B Influencer Marketing: 3 Campaign Ideas You Need to Consider
- 5 Ways to Get a Meeting with Anyone
- How to Create Content for Buying Groups
To help you keep up with all of their great content, they provide subscribers with a weekly short, quirky email outlining the 3 key takeaways from the week’s shows.
The Visible Expert
Business customers seek insights, ideas and advice from trusted experts.
The Visible Expert podcast details how you can build visibility and credibility around your subject matter expertise.
Hosts John Tyreman and Kelly Waffle interview leading visible experts in various field and discuss with them their journey and approaches to becoming experts in their respective fields.
My favourite episodes include:
- The recent interview with Anthony Fasano on how engineers and other professionals can become leaders with their field
- The interview with Mike Schultz, President of the Rain Group who shares his insights into what top B2B sales performers do differently
- The interview with Lee Frederiksen and John Tyreman which discuss the “5 hallmarks of high-growth firms”
Hardwired for Growth
Hosted by Brett Trainor this podcast helps entrepreneurs and business owners build scalable business and achieve sustainable profitable growth.
Brett interviews industry experts and thought leaders to provide insights and perspectives on 3 core areas:
- Customer Alignment
- Operational Alignment
- People Alignment
These are 3 areas that Brett so rightfully deems to be critical in creating scalable and sustainable businesses.
Episodes which I have particularly enjoyed include:
- Why Culture is the Backbone of a Growing Business with Teresa Marzolph
- The Power and Value of Differentiation with Tim Caito
Startup Canada Podcast
Hosted by Rivers Corbett, a leader within Canada’s entrepreneurship scene, this podcast features some of Canada’s leading entrepreneurs, innovators and thought leaders to provide insights into the journeys, challenges and approaches of Canadian entrepreneurs as they build, grow and scale their businesses.
What I love about this podcast is the diversity of topics and businesses covered. They cover literally everything from Entering International business markets to finance to Leadership, Empowerment and Culture.
Predictable B2B Success
This podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence.
Each episode features an interview with a SME or business found and owner covering a range of B2B topics including:
- Marketing and Sales Strategies
- Customer Success
- Strategic Partnerships
Each episode providing insights and lessons learned on creating predictable B2B success.
Make sure you sign-up to LIG updates so you can access a range of resources including articles, videos, planning toolkits and checklists.