Listening and helping in the new norm
Michael chats with Gavin Preston from the Business Mastermind podcast about positioning your business to listen and help in the new norm.
Over the past year I’ve found our CEOs have been inundated with content left, right and centre, what they want is sense-making and road-mapping
A lot of SME CEOs are moving away from LinkedIn because they’re getting a lot of sales pitches being disguised in various ways and content apparently from thought leaders and experts, but it’s confusing them and it’s not giving them a clear view on how to move forward.
The bar has been raised for business buyers in the new norm, even before Covid the dynamics and behaviours of buyers and decision-makers have changed fundamentally. They do a lot of their own research in terms of formulating potential solutions, identifying product and service providers before they talk to anyone. What they’re looking for in these uncertain times is someone to help them make sense of all the information so they can identify ways to grow and expand.
There are a number of ways to innovate in the business including in technology, products and services, process innovations, organisational innovations, marketing innovations
Advocacy marketing is about leveraging your existing colleagues and clients and using them to drive growth. It’s really effective in B2B, one of the key things is setting up a referral programme because one of the things buyers will do is talk to their colleagues to see who they know that can do a certain job.
About Gavin Preston
Gavin is an inspirational speaker, business Strategist, business growth mentor, trainer and high-performance coach. He works with business owners and entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business.
He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.