Recently an article was published by Forbes, entitled How to Go to Market and Land Enterprise Customers: A Tactical Guide for B2B Companies. While this article outlines some key high-level steps that are applicable for all B2B companies, there are some distinct specific actions that we as B2B Small and Professional Service Firms operating in the areas such as Accounting, IT, Law and Project Management can undertake to meet the specific requirements of our clients based on their expectations and how they buy,
The following chart below outlines some of the key Go-to-Market steps from the Forbes article and along with my specific recommendations for Professional service firms.
Want to learn how to develop the full Go to Market strategy that’s right for your professional services firm, attend the upcoming B2B Go to Market Playbook for Professional Services Session
For details and to register, click here