In this episode of LIG TV, Michael talks of 3 factors that can affect your start up’s ability to grow its key B2B accounts – and gives a great suggestion to deal with the problem.
4 Ways To Grow B2B Sales in 2020
In the latest episode of LIG TV, Michael shows us four ways your business can grow its B2B sales opportunities in the coming year.
Michael’s Business Book Review – November 2019
In the latest episode of LIG TV, Michael reviews two excellent books to help you understand your customers and how you can use content marketing to get that meeting. Transcription Hi, I’m Michael Haynes, and welcome to Listen Innovate Grow TV. In today’s episode, I’m going to be talking to you about 2 books that […]
Product Development and Its Impact on Go to Market Strategy
For B2Bs developing product or service offerings, whether for new or existing markets, there are some key considerations you need to factor in. These include the Core Product AND ‘Value Adds’. These include the Core Product AND ‘Value Adds’ to meet business customers broader requirements and preferences. Hi, I’m Michael Haynes, and welcome to Listen […]
Interview: Garreth Chandler, The Evolve Group – Part 2
Interview with Garreth Chandler, CEO of The Evolve Group and co-author of Listen Innovate Grow (Part 2). In this interview, we continue our discussion about how Startups & SMEs co-creating products with B2B customers and the benefits associated.
Interview: Garreth Chandler, The Evolve Group – Part 1
In this weeks episode, Garreth and I discuss how Startups and SMEs specifically can co-create solutions with business customers and the benefits of doing so.
Interview: Trena Blair, FD Global Connections – Part 1
In this week’s episode I discuss with Trena her experience and gain insights into how FD Global Connections works with companies to successfully launch in the US. This comprehensive interview covers a variety of topics including; – Seizing opportunities as soon as they arrive – Gaps with early stage startups that have aspirations of gaining […]
Interview: Crazy Might Work, Paul Hawkins – Part 2
Listen Innovate Grow TV: Interview with Paul Hawkins, Founder of Innovation Firm-Crazy Might Work (Part 2).
Interview: Paul Hawkins, Crazy Might Work – Part 1
Listen Innovate Grow TV: Interview with Paul Hawkins, Founder of Innovation Firm-Crazy Might Work (Part 1). In this week’s episode I’ll provide B2B Insights into how this great SME was able to build and grow