In the latest episode of LIG TV, Michael shows us four ways your business can grow its B2B sales opportunities in the coming year. If you're looking to drive B2B sales for your startup or SME, here …
Michael’s Business Book Review – November 2019
In the latest episode of LIG TV, Michael reviews two excellent books to help you understand your customers and how you can use content marketing to get that …
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Product Development and Its Impact on Go to Market Strategy
For B2Bs developing product or service offerings, whether for new or existing markets, there are some key considerations you need to factor in. These include the Core Product AND ‘Value Adds’. These …
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Interview: Garreth Chandler, The Evolve Group – Part 2
Interview with Garreth Chandler, CEO of The Evolve Group and co-author of Listen Innovate Grow (Part 2). In this interview, we continue our discussion about how Startups & SMEs co-creating …
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Interview: Garreth Chandler, The Evolve Group – Part 1
In this weeks episode, Garreth and I discuss how Startups and SMEs specifically can co-create solutions with business customers and the benefits of doing …
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Interview: Trena Blair, FD Global Connections – Part 1
In this week’s episode I discuss with Trena her experience and gain insights into how FD Global Connections works with companies to successfully launch in the US. This comprehensive interview covers a …
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Interview: Crazy Might Work, Paul Hawkins – Part 2
Listen Innovate Grow TV: Interview with Paul Hawkins, Founder of Innovation Firm-Crazy Might Work (Part 2). https://www.youtube.com/watch?v=d43xXWp3PI0&t=46s …
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Interview: Paul Hawkins, Crazy Might Work – Part 1
Listen Innovate Grow TV: Interview with Paul Hawkins, Founder of Innovation Firm-Crazy Might Work (Part 1). In this week’s episode I’ll provide B2B Insights into how this great SME was able to build …
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5 Secrets to Making Business Buyers Buy- Part 2
In this week’s episode I’ll provide B2B insights and growth strategies including: - Inner circles’ “shopping” experiences - Buyers’ modus operandi, and - The silver bullets to make them buy! …
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