Want to grow your small or medium business through B2B clients?

Introducing

The Empower Mastermind Group

Q: Will there be competing companies?

The Empower Mastermind Group will consist of companies from different industries and also different geographies. Hence there could be companies from the same industry but they will operate in different markets. For instance, there could be 2 lawyers in the group—one from Toronto, Canada and the other from Sydney, Australia.

For growth-oriented SME CEOs

BOOK A CALL

Are you looking to grow your service-based SME this year but unsure how? Stuck for new ideas and inspiration to navigate the challenges of the current economic climate?

If you answered yes to either of these questions, The Empower Mastermind Group could be for you.

What is the Empower Mastermind Group?

Empower is a highly focused, action-driven group to support CEOs and Managing Directors of service-based SMEs/SMBs seeking to grow their companies through client acquisition, retention and business innovation.

By participating in the Empower Mastermind Group, you will become more effective at the 3 crucial activities your company must continually engage in to have sustainable, profitable growth:

LISTEN

Learn how to correctly identify who the business buyers you need to target really are, and what you must provide to help them buy from you

INNOVATE

Identify what changes, improvements and/or introductions are needed in your business to meet buyers’ needs and achieve the growth and impact you seek

GROW

Learn strategies to expand your operations and manage your company culture, financials and people to sustain growth over the longer term

I had no concept of the differences between B2B and B2C. My idea of marketing was about having a flashy ad or giving out flyers. I never imagined it was so much more.

I have since been able to develop a B2B marketing strategy for our local government partners as well as the schools and sporting organisations that use our venues and services.

Stan Wall

CEO, Lifeguarding Services, Australia

How does The Empower Mastermind Group work?

Meetings are conducted virtually for flexibility, as the group consists of members from different (non-competing) industries across a number of different geographic regions.

Because membership is tailored, by engaging with the group, you can be assured of having access to a wide range of business experience, knowledge, perspectives and ideas to help you grow your business. Meetings run for 3 hours.

Why join?

Because joining Empower will enable you to reach your growth aspirations faster. You will:

Learn from what others are doing in other industries and regions to solve problems and think strategically, deal with uncertainty so that you are confident that you have considered other alternatives, perspectives and options when making decisions and taking action.

Create tailored action plans that give you the certainty that you have a clear direction and the RIGHT roadmap as to how you will achieve your goals and meet your objectives.

Be part of a community of like-minded peers which will provide you with a peace of mind knowing there are others who will encourage and support you by being a “sounding board” and “another set of eyes and ears” on your growth endeavours.

Learn current, leading-edge strategies and practices to drive business growth in a B2B context thereby giving you the clarity to know exactly where to focus your efforts and which next steps to take.

Tap into the collective wisdom of the group and the laser focus given to your issues during the “ROUND-ROBINS” providing you with reassurance you are on the right path to fulfilling your business and professional goals.

Have dedicated CEO/”Me” Time to focus working ON the business as well as yourself so you don’t feeling like you are always in “reaction” mode putting out fires.

Book your discovery call today!

Who is the Empower Mastermind Group for?

Empower is designed specifically around supporting experienced CEOs of established, service-based SMEs and SMBs across Australia and the rest of the world.

Member companies typically have the following characteristics:

• 5 to 30 staff.
• Revenue: under $2 million.
• Small marketing and sales teams with limited skills and knowledge in B2B Marketing, Sales, Product Development.
• Service-based company providing products, services and solutions to other businesses (i.e operates in a B2B context).

With leaders who are:

• CEOs and Managing Directors with a minimum of 5 years of leadership experience.
• Visionary, and focused on innovation and growth in serving B2B clients.
• Wanting to learn new ideas, strategies and perspectives.
• Willing to contribute their ideas, experiences and knowledge to help others.
• Open to sharing their goals and challenges so they can receive ideas, suggestions and feedback from the other members.
• Committed to attending all the meetings and being both an active listener and contributor.

Who is Empower NOT for?

• If you are a new Business or a new CEO.
• If your company operates exclusively on selling to consumers.
• You are not willing to commit to attend ALL meetings and be an active participant.
• If you are not open to learn and feel you “know it all already”.
• Highly opinionated and likes to dominate discussions.

Who is Michael Haynes?

I am an SME Business Growth Specialist.

I have over 24 years’ experience working with SMEs in Australia, Canada, USA, Asia and the Middle East across a range of industries.

B2B presents massive opportunities for SMEs. Business clients provide many advantages including larger revenues, long-term contacts (sometimes even with exclusivity!) and referrals which further drives the growth of your business. However, I have found though that while many SME leaders are absolutely brilliant within their area of genius, many of them don’t understand some of the nuances of B2B and /or the strategies and approaches to succeed and grow within these markets.

I am also an SME Business Owner myself… so I have been there… I am there! I practice what I preach and I too have had to LISTEN, INNOVATE and GROW to remain relevant and be able to serve My People… Our People… SME Leaders.

My aim is to empower SME leaders to enable them to have the growth, impact and freedom they seek!

Testimonials

Michael provided outstanding insights about the needs and expectations of today’s business customers. He also provided a framework as to how members can use a combination of Business Innovation, Strategic Marketing and Sales to drive growth.

Through his interactive presentation combined with additional resources that he provided, Michael equipped our members with the clarity, knowledge and tools to help them practically execute growth initiatives within their businesses straight away.

Ray Weekes

Chairman, The CEO Institute Queensland

Working with Michael has been extremely insightful. He has helped us to improve the identification of markets we could approach as we develop our sales and growth strategies.

Kobi Simmat

Best Practice Group

What’s the investment?

It is a 12-month membership when you join the Empower Mastermind Group. The fee to join the Empower Mastermind Group is $14000 AUD/ $11000 USD. A payment plan is also available.

What’s included?

Included in your 12 month membership:

A one-hour “1 on 1” Strategy Kickoff Session with Michael via video-conference. Set your goals and intentions for participating in the Empower Mastermind and ultimately what you wish to achieve for yourself and your business.

A monthly mastermind group meeting with the same members where you get to to tap into the collective knowledge, experience and thinking from peers from a diverse range of industries and geographies. During these sessions, you will also have:

Opportunities for YOU to get assistance by participating in the ROUND ROBIN where you discuss a key challenge or issue and gain ideas and feedback from the group.

Training during the monthly meetings will cover specific topics pertaining to B2B Strategic Marketing, Innovation and Business Growth -that are a priority/challenge to SME leaders.

Action Planning to keep you accountable and on track to achieving your objectives.

Membership bonuses

Guest speakers featuring international experts to provide insights on latest trends and developments pertaining to business growth and the world of B2B.
Quarterly 30-minute “Review and Reset” meetings with Michael to discuss action plan progress.
Coaching support between meetings: Got a quick question? Want some feedback on something you are working on? Michael has got you covered with email support to provide you with advice, insights and guidance to keep you progressing towards your goals.

Where and when

The same group meets together each month, so you get to know each other, offer ideas, hold each other accountable, and share best practices.

All meetings will be conducted via video-conference (Zoom) as the group will contain a mix of both industries and geographies thereby helping to instil the diversity of knowledge, ideas and perspectives needed to foster innovation and business growth.

NEW GROUP FOR 2022 / 2023 – Launching Soon!!!

Ready to EMPOWER yourself and your business??

Schedule a time with Michael for a discussion to see if the Empower Mastermind Group is right for you!

Book your discovery call today!

Frequently Asked Questions

What is the cost to be a member of the Empower Mastermind?

Annual membership of the Empower Mastermind Group is AU$14,000, when paid in full in advance. Alternatively, pay in 12 monthly instalments of AU$1,250 per month.

How long do the virual meetings run for?

Meetings run for 3 hours each.

How are meetings conducted?

Meetings are held via Zoom on the 3rd Thursday of every month

How much work is involved between meetings?

Based on your personal Strategy and Action Plan, there may be 1-2 hours of work between sessions. As the CEO, much of this will be you getting teams with your company to execute the required task.

What’s the composition of the Empower Mastermind Group?

The group will be comprised of CEOs and Managing Directors of Established Service-Based Small and Medium Sized Companies (often referred to as SMBs or SMEs) that provide their solutions to other businesses i.e. Operate in a Business-to-Business (B2B) context.

What kind of accountability can I expect from the group?

Each meeting will have an Action Plan/Next Steps component where we will discuss members’ progress and any issues they have with their personal Action Plans.

Will there be competing companies?

The Empower Mastermind Group will consist of companies from different industries and also different geographies. Hence there could be companies from the same industry but they will operate in different markets. For instance, there could be 2 lawyers in the group—one from Toronto, Canada and the other from Sydney, Australia.

How is Empower different from networking groups?

While members may share leads and resources, it is not the focus of the group. The focus of the group is collective brainstorming, problem solving and accountability support. However, through interactions with other members, you may uncover joint venture/partnership opportunities, leads and professional networking.

How is Empower different from a group coaching or consulting?

While there will be some “training” on approaches to business growth, Empower is about the MEMBERS SHARING with each other. You get everyone’s feedback, advice and support. Michael, as the facilitator is a B2B expert, will participate and contribute to the discussion. However, conversations will be kept balanced to ensure that members are driving the discussion.

Do I need to attend all the meetings?

Yes, you must commit to attending ALL the monthly meetings. It is during the meetings that you get to know your fellow members, contribute to the group as well as obtain their feedback and support. I recognise that “life happens” and as a result you may have to miss the occasional meeting.

Book your discovery call today!

Additional menu

Want to grow your small or medium business through B2B clients?

The Empower Mastermind Group

What is the Empower Mastermind Group?

LISTEN

INNOVATE

GROW

Stan Wall

How does The Empower Mastermind Group work?

Why join?

Who is the Empower Mastermind Group for?

Who is Empower NOT for?

Who is Michael Haynes?

Testimonials

Ray Weekes

Kobi Simmat

What’s the investment?

What’s included?

Membership bonuses

Where and when

Frequently Asked Questions

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Ready to take your business growth to the next level?