Driving your SME B2B Restart & Recovery
Episode highlights:
01:15 – Who Michael works with and why he does what she does
02:10 – How the B2B buyer has changed in this “new” environment
03:29 – What B2B buyers now ultimately seeking
05:15 – Why SMEs operating in B2B need to have a strategy
06:45 – How SMEs should approach strategy in this environment
09:20 – What initial steps SMEs should undertake to get started