How SMES can achieve business growth through B2B
In today’s episode, Michael’s actionable takeaways include the importance of being data driven with your marketing approach, how to rise above the current environment of content vomit, and his best tips on extending your reach such as influencer marketing and advocacy marketing.
Key actionable advice
1. It is important to have a data driven approach when marketing our businesses. Listen to your own goals, the market and your customers. Do not jump on to marketing tactics without a strategic understanding of your business, your offer and your customer’s needs or you may end up wasting a lot of money.
2. B2B buyers have been bombarded by content vomit since the start of the pandemic. Do your best to provide content that provides more sense making and road mapping, and is tied back to the needs of the particular customer and market.
3. Apart from focusing on your existing customers, tap into influencer marketing and advocacy marketing.