In B2B, Customer Experience is becoming not only a prime source of competitive differentiation but also a major factor in choice of supplier or service provider. To deliver a great B2B customer experience and achieve long term profitable growth, your strategy must contain the following ingredients. Personalisation Critical for customer acquisition, repeat purchases, advocacy and […]
As a start-up or SME that is seeking to grow your business by acquiring business customers, the key to successfully doing so is to deliver a great B2B customer experience.
If you are a start-up or SME and you seek to grow and or scale your business, then your company’s overall business plan and growth strategy must be driven by BUSINESS INNOVATION. This can seem very daunting for start-ups and SMEs, so in this blog I’ll walk you through; What is business innovation The critical […]
In Episode 3 of Listen Innovate Grow TV I speak with Sylvie Forget-Swim Managing Partner at Palladium Insurance about how the company has used innovation to drive growth. Watch for tips and advice on how your own start-up of SME can use innovation to grow, including: Focusing on niche markets Product innovating ie tailored customer […]