B2B product & service providers should focus on what their customers want to accomplish. Identify the “jobs to be done” and your business will grow.
Have we lost the skills of face-to-face customer engagement?
In an age of digital disruption, information overload and believing we are busier than ever, there is no question that SME’s and start-ups are focused on using technology to remove […]
Why start-ups & SMEs should pursue B2B customers to drive business growth
In today’s ever-changing business world, start-ups and SMEs are storming ahead with viable, usable and often disruptive solutions for seemingly every customer demand. Within many of these operations, the ‘end […]
