B2B Growth Accelerator Michael Haynes explains why you must be both listening and “BUSINESS INNOVATING” to grow your small business, startup or SME through acquiring more business customers.
Listening to Customers: The Foundation for Start-Up and SME Innovation and Business Growth
Why should your business care about listening to customers? Because it’s the foundation to innovating and growing your business!
In B2B, It’s Not About What Customers Want – It’s About The Job To Be Done
B2B product & service providers should focus on what their customers want to accomplish. Identify the “jobs to be done” and your business will grow.
Have we lost the skills of face-to-face customer engagement?
In an age of digital disruption, information overload and believing we are busier than ever, there is no question that SME’s and start-ups are focused on using technology to remove […]
Why start-ups & SMEs should pursue B2B customers to drive business growth
In today’s ever-changing business world, start-ups and SMEs are storming ahead with viable, usable and often disruptive solutions for seemingly every customer demand. Within many of these operations, the ‘end […]