In this week’s episode, I’m featuring Part 2 of my interview with Sylvie Forget Swim CAIB, CRM, Managing Partner of Palladium Insurance. Learn how this SME manages growth effectively and innovates in marketing.
How to Listen to Business Customers
In Episode #2 of Listen Innovate Grow TV, I do a deep-dive into one of the most important elements of listening — how to really listen to your customers to grow your business. It might sound easy – but a lot of organisations get it wrong. And listening to your customers is one of the […]
How to Listen Innovate and Grow in your Business
B2B Growth Accelerator Michael Haynes explains why you must be both listening and “BUSINESS INNOVATING” to grow your small business, startup or SME through acquiring more business customers.
Listening to Customers: The Foundation for Start-Up and SME Innovation and Business Growth
To continually drive both innovation and business growth, you truly LISTEN to your business customers and prospects. What Does Listening to Business Customers Mean? Listening to your business customers is about gaining an in-depth understanding of the objectives, priorities, requirements, pain points and buying behaviours of the main participants (the Decision Makers, Influencers) in a […]
In B2B, It’s Not About What Customers Want – It’s About The Job To Be Done
B2B product & service providers should focus on what their customers want to accomplish. Identify the “jobs to be done” and your business will grow.
Have we lost the skills of face-to-face customer engagement?
In an age of digital disruption, information overload and believing we are busier than ever, there is no question that SME’s and start-ups are focused on using technology to remove the hassle of face-to-face (F2F) contact with clients. With the rise & rise of the ‘gig economy’ and many talented executives, managers and specialists giving […]
Why start-ups & SMEs should pursue B2B customers to drive business growth
In today’s ever-changing business world, start-ups and SMEs are storming ahead with viable, usable and often disruptive solutions for seemingly every customer demand. Within many of these operations, the ‘end user’ or B2C market is seen as king, with almost an infinite market size. The downside to this is that with massive market size; comes […]
