B2B product & service providers should focus on what their customers want to accomplish. Identify the “jobs to be done” and your business will grow.
In an age of digital disruption, information overload and believing we are busier than ever, there is no question that SME’s and start-ups are focused on using technology to remove […]
In today’s ever-changing business world, start-ups and SMEs are storming ahead with viable, usable and often disruptive solutions for seemingly every customer demand. Within many of these operations, the ‘end […]