Corporate customers are the holy grail of every startup or SME as they can lead to big contracts, long revenue streams and references-all of which can help them to get additional customers enabling you to grow and scale. However, the task of acquiring corporate customers often proves to be very daunting with their large organisational […]
In Episode 3 of Listen Innovate Grow TV I speak with Sylvie Forget-Swim Managing Partner at Palladium Insurance about how the company has used innovation to drive growth. Watch for tips and advice on how your own start-up of SME can use innovation to grow, including: Focusing on niche markets Product innovating ie tailored customer […]
In Episode #2 of Listen Innovate Grow TV, I do a deep-dive into one of the most important elements of listening — how to really listen to your customers to grow your business. It might sound easy – but a lot of organisations get it wrong. And listening to your customers is one of the […]
B2B Growth Accelerator Michael Haynes explains why you must be both listening and “BUSINESS INNOVATING” to grow your small business, startup or SME through acquiring more business customers.
Improving business growth through innovation? It’s not always about creating new products – innovate your existing service offering instead! here are 3 suggestions to get you started.
Why should your business care about listening to customers? Because it’s the foundation to innovating and growing your business!
As business owners seeking to grow our businesses, it is imperative that we keep up to date with emerging trends, changing customer preferences as well as new business approaches, models and strategies. However, the reality is that most of us are struggling just to keep up with managing and running the day to day operations […]
Determining how to retain your best customers and also grow your business are 2 key challenges faced by virtually every business owner. A highly effective way of determining our companies’ retention and growth strategies is by establishing a Customer Advisory Panel (CAP) What is a Customer Advisory Panel? A customer advisory panel, also known as […]
If you want to acquire, retain and grow large business (B2B) customers and ultimately grow your start-up or SME, then just need to do one thing—deliver a “DUAL” B2B Customer Experience” What is a Dual B2B Customer Experience? Delivering a Dual B2B Customer Experience means meeting the needs of both Buyers (ie Decision Makers, Influencers […]
As a start-up or SME, you will undoubtedly be aware of your B2B clients, how profitable they can be, not to mention the ongoing demands they have from you as a supplier to provide the ultimate solution – whatever industry you may be in. When it comes to the smaller businesses, they are usually easy […]
As we are now midway through 2018, it’s a good time to review how your company has performed in terms of executing its strategy as well as what will be the key initiatives and areas of focus for the second half of the year. Many start-ups and SME don’t hold regular planning and strategy meetings […]
B2B product & service providers should focus on what their customers want to accomplish. Identify the “jobs to be done” and your business will grow.