As the holiday season is now truly behind us, the time is now to get underway working towards your business objectives. However, while doing so, here are 3 key trends that every tech start-up founder must be aware of and respond to if they wish to acquire large business customers. GREAT USER EXPERIENCE IS NO […]
Recommended Reading: January 2019
Each month I like to share the best articles in the B2B world that I’ve come across. I hope they give you the knowledge and inspiration you need to get 2019 off to a great start in your start-up or SME. Enjoy! – Michael Haynes The Secret Behind Becoming A Successful B2B Entrepreneur In this […]
3 Books That Every B2B Start-up or SME Must Read to Drive Growth in 2019
As 2019 is quickly approaching, it is a great time to help equip your B2B start-up or SME with approaches and tools to enable you and your team to make significant progress on your growth journey. Here are my top 3 picks of books that will help you build and grow in 2019 Lean B2B: […]
The Secret Sauce to Maintaining and Growing Large Business Customers
I thoroughly enjoy working with startups and SME founders and business owners helping them to identify and maximise the opportunities that selling to business customers (ie operating in the world of B2B) can provide to them. However, I am still somewhat amazed at the number of times I have heard a business owner or start-up […]
10 Tips to Gaining the Corporate Customers You Seek in 2019
Corporate customers are the holy grail of every startup or SME as they can lead to big contracts, long revenue streams and references-all of which can help them to get additional customers enabling you to grow and scale. However, the task of acquiring corporate customers often proves to be very daunting with their large organisational […]
To Drive Growth, Engage Your Business Customers Through Strategic Customer Workshops
With only 2 months until the end of 2018, if you have not started already, you should be setting you growth goals for 2019 and putting plans in place to achieve them. Your existing customers are the most sustainable source of business growth. This is particularly true in B2B whereby if your start-up or SME […]
Essential Characteristics of Growth Leaders in B2B Start-Ups and SMEs
To successfully build and grow a start-up or small/medium business (SME) requires more than having a compelling product or service offering. To maintain sustainable, profitable growth requires that your start-up or SME growth leader possesses some key characteristics. 1. An Effective Leader Being a leader in your start-up or SME means embodying the spirit of […]
3 Ways to Innovate Your Service Offering to Drive Business Growth
People typically regard innovation as being about creating a new product (“a thing”) or technology. However, regardless of what your service offering is whether it be legal services, graphic design services or maintenance and repair, there are three ways you can innovate your business to increase revenues, clients and ultimately grow your business. Digitise your offering […]
5 Ways to Identify Innovation Opportunities to Drive Business Growth
Opportunities to innovate your start-up or SME can stem from using the listening tools I discussed in my previous blog and examining the following 5 sources: 1. Analogies Examine what the best companies are doing in both your own industry as well as others. Try to identify: What kinds of innovation drove them to success? […]