Hello Everyone, There are 2 approaches every startup or SME must adopt to drive customer acquisition and business growth. The first one I wish to talk about is Advocacy Marketing. What is …
3 Books That are MUST READS to grow your B2B Startup or SME
Hello Everyone, Staying on top of leading strategies and approaches is critical to enabling you to build and grow a sustainable profitable B2B Startup or SME. Here are 3 books that I recommend …
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5 Podcasts to Help Drive B2B Startups and SMEs Grow
Hello Everyone Staying on top of current trends and approaches is critical to building and growing sustainable profitable businesses. Podcasts are a great way to get up to gain ideas and …
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The 3 Flaws You Must Avoid to Drive Growth in Your B2B Startup or SME
Succeeding in B2B markets requires that you have the right mindset and approach in terms of The kinds of business customers you go afterThe products, services and solutions you offerHow you …
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Michael’s Top 10 B2B Sales Tips for Startups and SMEs
Acquiring large corporates as customers and clients is the holy grail of startups and SMEs. As these organisations often have great complexity in their organisation structures and buying processes, …
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B2B Customer Service Strategy: The Secret Sauce to StartUp and SME Growth
There is a tendency for many startup founders and SME business owners to focus on customer acquisition as they are looking to grow their businesses. However, studies conducted globally by leading …
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Succeed in B2B by knowing your competition
In order to understand the likelihood of succeeding in a given market, it is important that you undertake a competitor analysis. Competitor analysis will enable you to: Identify your key …
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The Secret Sauce for a Great Customer Experience in B2B
In B2B, Customer Experience is becoming not only a prime source of competitive differentiation but also a major factor in choice of supplier or service provider. To deliver a great B2B customer …
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From Local to Global: Tips for Developing an Effective B2B Go to Market Strategy
If you are looking to take your start-up or SME global, here are some tips on developing an effective international B2B Go to market strategy to help you take your business to the next level. Your …