“Buyer Centered Selling” is a must-read, one-stop comprehensive playbook for B2B marketing and sales professionals. Read our book review here
Why Customer Experience Is Essential To SME Business Recovery & Growth
Discover why creating an effective customer experience (CX) will be critical to the success of SMEs in terms of recovery, sustainability and profitability.
The 3R’s & The Road to B2B Preservation, Prosperity and Growth in the “New Normal”
Breaking down a recent McKinsey & Company article, we look at 3 strategies business leaders can begin implementing to kickoff a recovery from the pandemic.
Maintaining & Strengthening Client Relationships In Times Of Crisis
In today’s turbulent business environments, what can SMEs do to maintain and strengthen their client relationships? Here are 3 practical strategies you can implement.
Staying Proactive in B2B Markets With Paid Media
With the current situation changing frequently, B2B SMEs and start-ups need flexible and adaptable marketing strategies. Paid media offers such a channel.
5 Low-Cost Ways to Market Your SME or Start-up to Business Customers
In uncertain times, businesses may consider freezing their marketing efforts. But, this is the last thing they should do! Here are some effective, yet low cost ways to keep the wheels turning.
Survive & Thrive: Michael’s Tips To Keep Your B2B SME Or Start-Up Moving Forward
We may be entering a “new norm”. Check out Michael’s 5 tips to help your B2B SME or startup survive and thrive in these challenging times.
Why You Need To “Unpeel” The Buyer To Unlock More B2B Sales
The key to identifying true revenue opportunities and gain more B2B sales is to obtain an in-depth understanding of your buyers – peel back the onion!
LIG Book Review: Content-Based Networking by James Carbary
This fun, easy-to-read book detailing the concept of “content-based networking” – a new approach to building your professional network is ABSOLUTE GOLD! Read our full review here
Listen Up SMEs and Start-Ups: It’s Time to Lift Your B2B Game!!!
It’s 2020. If you’re struggling with your tried & tested B2B marketing strategy, there’s good reason. Overcome it & go do something great this year.
Business Growth Drivers Of Mid-Sized Companies (And Using Them In Your SME)
Continued business growth in mid-sized companies is often viewed as a marker to an economy’s health. So what strategies do they use to stay healthy, and how can you employ them in your SME or startup?
3 Obstacles To Growing Key Accounts (And How To Overcome Them)
In this episode of LIG TV, Michael talks of 3 factors that can affect your start up’s ability to grow its key B2B accounts – and gives a great suggestion to deal with the problem.
