With many economies now in recession, SMEs must target innovation opportunities to establish sustainable short and long term business growth strategies.
The 3 Secrets to Making B2B Technology Buyers Buy in the “New Norm”
Entering the second half of the year, technology buyers are looking to restart and rebuild their business. Here are 3 practical ways to enable them to do so.
3 Trends That Will Define Your SME’s Rebound
Your SME has survived the last 5 months of the pandemic. Check these 3 trends you now need to consider to once again start acquiring clients, driving sales and powering your recovery.
Moving Forward: Generating B2B Sales In The “New Norm”
As economies look to begin moving forward, it’s time for SMEs to address the task of how they start generating B2B sales and raising revenues to re-ignite their businesses.
LIG Book Review: Buyer Centered Selling
“Buyer Centered Selling” is a must-read, one-stop comprehensive playbook for B2B marketing and sales professionals. Read our book review here
Why Customer Experience Is Essential To SME Business Recovery & Growth
Discover why creating an effective customer experience (CX) will be critical to the success of SMEs in terms of recovery, sustainability and profitability.
The 3R’s & The Road to B2B Preservation, Prosperity and Growth in the “New Normal”
Breaking down a recent McKinsey & Company article, we look at 3 strategies business leaders can begin implementing to kickoff a recovery from the pandemic.
Maintaining & Strengthening Client Relationships In Times Of Crisis
In today’s turbulent business environments, what can SMEs do to maintain and strengthen their client relationships? Here are 3 practical strategies you can implement.
Staying Proactive in B2B Markets With Paid Media
With the current situation changing frequently, B2B SMEs and start-ups need flexible and adaptable marketing strategies. Paid media offers such a channel.
5 Low-Cost Ways to Market Your SME or Start-up to Business Customers
In uncertain times, businesses may consider freezing their marketing efforts. But, this is the last thing they should do! Here are some effective, yet low cost ways to keep the wheels turning.
Survive & Thrive: Michael’s Tips To Keep Your B2B SME Or Start-Up Moving Forward
We may be entering a “new norm”. Check out Michael’s 5 tips to help your B2B SME or startup survive and thrive in these challenging times.
Why You Need To “Unpeel” The Buyer To Unlock More B2B Sales
The key to identifying true revenue opportunities and gain more B2B sales is to obtain an in-depth understanding of your buyers – peel back the onion!