As business owners we often use “sales” and “customer acquisition” to describe how the business will grow, but the two are very different. Find out why!
Getting B2B Technology Buyers To Buy: Address The Disconnect
B2B buyer distrust and scepticism of technology providers is at an all-time high. So to ensure your B2B marketing efforts are going to enable you to achieve the sales and business growth levels you’re aiming for, understanding how decision-makers operate is key. TrustRadius, a trusted review site for business technology, recently released its annual B2B […]
3 Ways to Grow Your Professional Services Firm
Displaying expertise in your niche is key to growing your professional services or consulting firm. Here are three strategies you can deploy to help you become the “visible expert” in your industry.
3 Ways to Drive the Growth of Your B2B Start-Up or SME in 2020
Driving business growth is a key priority and also a challenge for many start-ups and SMEs. Here are three simple ways to lay the right foundations
How to Use Product Development to Differentiate and Grow Your B2B SME
Product development can be an effective differentiator for your small business strategy. Developing new products and services can enable your SME to offer: New products and services to new customers (e.g. in new industries, geographic markets or to customer segments that are underserved) New products and services to existing customers – thereby enhancing cross-sell and […]
Why B2B Product Development Should Focus on the Buyer NOT the Product to Drive Sales
Product development is an important part of your business development as you seek to achieve B2B sales to help grow your startup or SME. However, there is a fundamental principle that you must keep in mind as you develop products and solutions: Buyers really don’t care about your product! To get business customers to buy […]
Building Business Growth Through Product Development & Go To Market Strategy
Before you go to market with your product or service offering, be it within existing markets or entering new ones, a strong product development strategy is key to your success. When creating and developing products for business customers, it is critical to pay careful attention to the components of how your ‘product’ is constructed, as […]
5 Key Factors to Affect SME’s in the Next 2 Years
Hello Everyone, Salesforce has recently released the Third Edition of their Small and Medium Business Trends Report. This report was based on responses from over 2000 Small and Medium Business (SMB or SME) owners and leaders worldwide to understand their motivations, challenges and goals. Here are 5 key takeaways from this report and my perspective […]
Practical Approaches to Driving Customer Acquisition & Business Growth – Part 2: Influencer Marketing
Influencer Marketing is one of two powerful & effective strategies startups & SMEs should adopt to drive customer acquisition and business growth.