Are you the leader of an accounting, technology or law firm and you’re seeking to grow your firm, but you’re not sure what are the right market opportunities, or how […]
The Unique CPA Podcast: Your Blueprint to Success with Michael Haynes
I recently joined Randy Crabtree on Episode 198 of The Unique CPA, I explored how accounting firms can transition from transactional to advisory services. Our discussion focused on the importance […]
5 Key Go-to-Market Trends for 2025: What Every B2B Accounting, Technology, and Law Firm Must Know
As we all know, B2B professional services is a highly competitive industry. Staying ahead of emerging trends is essential to being competitive. This article will explore 5 key Go-to-Market trends […]
5 Books that Every B2B Accounting or Technology CEO Must Read in 2025
In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
The Future of Client Acquisition: 5 Go to Market Trends for B2B Accounting and Tech Firms
In this article, I am going to talk about 5 small business trend predictions for the latter half of 2022 and what they mean for those of us that serve business customers i.e. operate in the world of B2B.
3 Tips to Drive Client Engagement for your B2B Accounting, Tech or Law Firm
Earlier this year, the Hinge Research Institute released the results of its 2024 High Growth Study of Professional Service Firms. The study found that deepening online engagement with clients and […]
Technology Buyers Most Trusted Research Sources
TechTarget recently completed their 2024 Media Consumption Study to understand where B2B tech buyers are spending their time research technology solutions. The study revealed the following: The study also revealed […]
The 3 Ingredients of Strong Revenue Growth in B2B Software
The global strategy consulting firm, Bain and Company recently published an article, The Ingredients of Strong Revenue Growth in B2B Software. This report details key characteristics of high growth B2B […]
The 5 “Advantages” Needed to Create a High Growth B2B Professional Service Firm
The Hinge Research Institute recently published the 2024 edition of its signature research report, the High Growth Study. This global study conducted annually examines the characteristics and performance of professional […]
The Art of Business Development in B2B Professional Services
In today’s highly competitive Professional Services industry, whether you are an Accounting, IT, Law or Project Management firm, you must always be looking for new opportunities. As leaders of small […]
How to Land Enterprise Clients: A Guide for B2B Professional Service Firms
Recently an article was published by Forbes, entitled How to Go to Market and Land Enterprise Customers: A Tactical Guide for B2B Companies. While this article outlines some key high-level […]
3 Activities a B2B Marketing Agency Must Master to Grow your Professional Service Firm
Last week, I hosted the first Ask Michael Anything (AMA) session for 2024. In case you are not aware, Ask Michael Anything is a monthly 30-minute session conducted on LinkedIn […]
