Advocacy Marketing is one of two powerful & effective approaches every startup or SME should adopt to drive customer acquisition and business growth.
3 Books That are MUST READS to grow your B2B Startup or SME
Hello Everyone, Staying on top of leading strategies and approaches is critical to enabling you to build and grow a sustainable profitable B2B Startup or SME. Here are 3 books that I recommend that will help you to: Understand your business customers’ needs Obtain the B2B customers and sales you want Get meetings with C-level […]
5 Podcasts to Help Drive B2B Startups and SMEs Grow
Hello Everyone Staying on top of current trends and approaches is critical to building and growing sustainable profitable businesses. Podcasts are a great way to get up to gain ideas and knowledge to help grow your B2B startup or SME. Here are my picks of 5 podcasts that B2B startups founders and SMEs owners should […]
The 3 Flaws You Must Avoid to Drive Growth in Your B2B Startup or SME
Succeeding in B2B markets requires that you have the right mindset and approach in terms of The kinds of business customers you go after The products, services and solutions you offer How you deliver value to those customers Many startups and SMEs in particular struggle with acquiring the business customers and ultimately the growth they […]
Michael’s Top 10 B2B Sales Tips for Startups and SMEs
Acquiring large corporates as customers and clients is the holy grail of startups and SMEs. As these organisations often have great complexity in their organisation structures and buying processes, a considerable planning, effort and time will be required in order to win the sale. However, the benefits can be considerable in driving the growth and […]
B2B Customer Service Strategy: The Secret Sauce to StartUp and SME Growth
Ensuring you’ve built a solid customer service strategy to retain your customer base is every bit as important as new customer acquisition. Here are 10 tips how
Succeed in B2B by knowing your competition
In order to understand the likelihood of succeeding in a given market, it is important that you undertake a competitor analysis. Competitor analysis will enable you to: Identify your key competitors Understand their strategies Understand their strengths and weaknesses relative to the products and services your start-up or SME provides With this knowledge, you will […]
The Secret Sauce for a Great Customer Experience in B2B
In B2B, Customer Experience is becoming not only a prime source of competitive differentiation but also a major factor in choice of supplier or service provider. To deliver a great B2B customer experience and achieve long term profitable growth, your strategy must contain the following ingredients. Personalisation Critical for customer acquisition, repeat purchases, advocacy and […]
From Local to Global: Tips for Developing an Effective B2B Go to Market Strategy
If you are looking to take your start-up or SME global, here are some tips on developing an effective international B2B Go to market strategy to help you take your business to the next level. Your B2B Go to Market Strategy will guide how you will get your product or service offering you’re your chosen […]