If your startup or SME is looking to acquire larger clients & customers, Account Based Marketing (ABM) must be a cornerstone of your B2B growth strategy.
B2B Customer Acquisition Versus Sales: Same Same or Different?
As business owners we often use “sales” and “customer acquisition” to describe how the business will grow, but the two are very different. Find out why!
4 Ways To Grow B2B Sales in 2020
In the latest episode of LIG TV, Michael shows us four ways your business can grow its B2B sales opportunities in the coming year.
Getting B2B Technology Buyers To Buy: Address The Disconnect
B2B buyer distrust and scepticism of technology providers is at an all-time high. So to ensure your B2B marketing efforts are going to enable you to achieve the sales and business growth levels you’re aiming for, understanding how decision-makers operate is key. TrustRadius, a trusted review site for business technology, recently released its annual B2B […]
3 Ways to Drive the Growth of Your B2B Start-Up or SME in 2020
Driving business growth is a key priority and also a challenge for many start-ups and SMEs. Here are three simple ways to lay the right foundations
Why B2B Product Development Should Focus on the Buyer NOT the Product to Drive Sales
Want to drive more B2B sales? Is your product development up to scratch? Read why you need to focus on the buyer, not your product
5 Key Factors to Affect SME’s in the Next 2 Years
Hello Everyone, Salesforce has recently released the Third Edition of their Small and Medium Business Trends Report. This report was based on responses from over 2000 Small and Medium Business (SMB or SME) owners and leaders worldwide to understand their motivations, challenges and goals. Here are 5 key takeaways from this report and my perspective […]
Practical Approaches to Driving Customer Acquisition & Business Growth – Part 2: Influencer Marketing
Influencer Marketing is one of two powerful & effective strategies startups & SMEs should adopt to drive customer acquisition and business growth.
Practical Approaches to Driving Customer Acquisition & Business Growth – Part 1: Advocacy Marketing
Advocacy Marketing is one of two powerful & effective approaches every startup or SME should adopt to drive customer acquisition and business growth.
5 Podcasts to Help Drive B2B Startups and SMEs Grow
Here are my picks of 5 podcasts that B2B startups founders and SMEs owners should listen to help grow their businesses.
The 3 Flaws You Must Avoid to Drive Growth in Your B2B Startup or SME
Succeeding in B2B markets requires that you have the right mindset and approach in terms of The kinds of business customers you go after The products, services and solutions you offer How you deliver value to those customers Many startups and SMEs in particular struggle with acquiring the business customers and ultimately the growth they […]
Michael’s Top 10 B2B Sales Tips for Startups and SMEs
Acquiring large corporates as customers and clients is the holy grail of startups and SMEs. As these organisations often have great complexity in their organisation structures and buying processes, a considerable planning, effort and time will be required in order to win the sale. However, the benefits can be considerable in driving the growth and […]
