Before you go to market with your product or service offering, be it within existing markets or entering new ones, a strong product development strategy is key to your success. When creating and developing products for business customers, it is critical to pay careful attention to the components of how your ‘product’ is constructed, as […]
5 Key Factors to Affect SME’s in the Next 2 Years
Hello Everyone, Salesforce has recently released the Third Edition of their Small and Medium Business Trends Report. This report was based on responses from over 2000 Small and Medium Business (SMB or SME) owners and leaders worldwide to understand their motivations, challenges and goals. Here are 5 key takeaways from this report and my perspective […]
Practical Approaches to Driving Customer Acquisition & Business Growth – Part 2: Influencer Marketing
Influencer Marketing is one of two powerful & effective strategies startups & SMEs should adopt to drive customer acquisition and business growth.
Hardwired for Growth Podcast Interview
In this interview with Brett Trainor, I share best practices from my book as well as discuss my blueprint for acquiring business customers. The key questions we answer and topics we cover are; why B2B customers are an untapped market for many startups, why I wrote Listen Innovate Grow the book and how it can […]
The 3 Flaws You Must Avoid to Drive Growth in Your B2B Startup or SME
Succeeding in B2B markets requires that you have the right mindset and approach in terms of The kinds of business customers you go after The products, services and solutions you offer How you deliver value to those customers Many startups and SMEs in particular struggle with acquiring the business customers and ultimately the growth they […]
Michael’s Top 10 B2B Sales Tips for Startups and SMEs
Acquiring large corporates as customers and clients is the holy grail of startups and SMEs. As these organisations often have great complexity in their organisation structures and buying processes, a considerable planning, effort and time will be required in order to win the sale. However, the benefits can be considerable in driving the growth and […]
From Local to Global: Tips for Developing an Effective B2B Go to Market Strategy
If you are looking to take your start-up or SME global, here are some tips on developing an effective international B2B Go to market strategy to help you take your business to the next level. Your B2B Go to Market Strategy will guide how you will get your product or service offering you’re your chosen […]
Guidelines for Effective B2B Product Management
If you are a start-up or SME that wants to know how to continually offer products and services that will meet the needs of B2B customers, here are some product management guiding principles that you should follow: Your Ultimate Aim: Delivering Value The overall objective of your start-up or SME is to deliver value to […]
Want to Know How To Get Funding For Your Startup? Answer Yes To These Questions
Last month, Forbes Contributor and Author Alejandro Cremades, wrote an article entitled, If You Answered Yes to Any of These Questions Your Startup Will Get Funding. (See article in our May Recommended Reading here) This is a great article and I highly recommend you read it. Alejandro discusses 10 questions that startup founders if they […]