In this episode of LIG TV, Michael talks of 3 factors that can affect your start up’s ability to grow its key B2B accounts – and gives a great suggestion to deal with the problem.
If your startup or SME is looking to acquire larger clients & customers, Account Based Marketing (ABM) must be a cornerstone of your B2B growth strategy.
In the latest episode of LIG TV, Michael shows us four ways your business can grow its B2B sales opportunities in the coming year.
Driving business growth is a key priority and also a challenge for many start-ups and SMEs. Here are three simple ways to lay the right foundations
Want to drive more B2B sales? Is your product development up to scratch? Read why you need to focus on the buyer, not your product
Hello Everyone, Salesforce has recently released the Third Edition of their Small and Medium Business Trends Report. This report was based on responses from over 2000 Small and Medium Business (SMB or SME) owners and leaders worldwide to understand their motivations, challenges and goals. Here are 5 key takeaways from this report and my perspective […]
Influencer Marketing is one of two powerful & effective strategies startups & SMEs should adopt to drive customer acquisition and business growth.
Succeeding in B2B markets requires that you have the right mindset and approach in terms of The kinds of business customers you go after The products, services and solutions you offer How you deliver value to those customers Many startups and SMEs in particular struggle with acquiring the business customers and ultimately the growth they […]
Acquiring large corporates as customers and clients is the holy grail of startups and SMEs. As these organisations often have great complexity in their organisation structures and buying processes, a considerable planning, effort and time will be required in order to win the sale. However, the benefits can be considerable in driving the growth and […]