If your startup or SME is looking to acquire larger clients & customers, Account Based Marketing (ABM) must be a cornerstone of your B2B growth strategy.
As business owners we often use “sales” and “customer acquisition” to describe how the business will grow, but the two are very different. Find out why!
In the latest episode of LIG TV, Michael shows us four ways your business can grow its B2B sales opportunities in the coming year.
Displaying expertise in your niche is key to growing your professional services or consulting firm. Here are three strategies you can deploy to help you become the “visible expert” in your industry.
In the latest episode of LIG TV, Michael reviews two excellent books to help you understand your customers and how you can use content marketing to get that meeting. Transcription Hi, I’m Michael Haynes, and welcome to Listen Innovate Grow TV. In today’s episode, I’m going to be talking to you about 2 books that […]
Driving business growth is a key priority and also a challenge for many start-ups and SMEs. Here are three simple ways to lay the right foundations
Product development is an important part of your business development as you seek to achieve B2B sales to help grow your startup or SME. However, there is a fundamental principle that you must keep in mind as you develop products and solutions: Buyers really don’t care about your product! To get business customers to buy […]
For B2Bs developing product or service offerings, whether for new or existing markets, there are some key considerations you need to factor in. These include the Core Product AND ‘Value Adds’. These include the Core Product AND ‘Value Adds’ to meet business customers broader requirements and preferences. Hi, I’m Michael Haynes, and welcome to Listen […]
Before you go to market with your product or service offering, be it within existing markets or entering new ones, a strong product development strategy is key to your success. When creating and developing products for business customers, it is critical to pay careful attention to the components of how your ‘product’ is constructed, as […]